1. 6th European Transgender Council
#TRANS_LT Campaign
6th European Transgender Council
June 3rd, 2016

2. Why We Needed #TRANS_LT?
Lithuania remains the only country in Europe without any de facto or de jure gender reassignment procedure or practice (i.e. non-existing procedure).
TRANS* individuals remain highly invisible in the public sphere, as well as within the LGBT* movement (i.e. “nothing about us without us”).

3. #TRANS_LT IN SOCIAL MEDIA
#TRANS_LT VIDEOS
35000 views
ONLINE
PETITION
1800 signatures
#TRANS_LT IN SOCIAL MEDIA
38000 reach

4. A A MESSAGEs #TRANS_LT VIDEOS
(A) TRANS* people should not be reduced to their gender identity;
(B) there are certain institutional and social challenges that TRANS* people face in Lithuania;
(C) sign an online petition in order to change the current situation;
#TRANS_LT VIDEOS
seeking to raise public awareness about TRANS* experiences in Lithuania;
app views on YouTube;
short video (i.e. 40 seconds) and long video (i.e. 6 minutes);
call for action – SIGN ONLINE PETITION.

6. B REQUIREMENTs ONLINE PETITION 1800 signatures
(A) to establish legal gender recognition and medical gender reassignment procedures in Lithuania;
(B) to provide for opportunity of changing one’s identity documents without the surgery requirement;
*Why we did not campaign for depathologization?
ONLINE
PETITION
1800 signatures
launched on the mainstream human rights platform manoteises.lt;
will be used for advocacy purposes by reinforcing our position;
addresses collected  converted into a newsletter database  mobilization for action.

7. #TRANS_LT IN SOCIAL MEDIA
WHO TOOK THE
PICTURES?
TRANS* people;
(B) human rights activists;
(c) “famous” people, but not “celebrities”; (d) members of the local LGBT* community.
#TRANS_LT IN SOCIAL MEDIA
38000 reach
promotion of #TRANS_LT hashtag on social media (mainly FaceBook and Instagram);
in total 12 pictures shared, which generated the organic reach of ;
bringing the campaign “closer to the people”.

9. HUMAN RIGHTS CONFERENCE
ADDITIONAL ELEMENTS OF #TRANS_LT CAMPAIGN
COMMUNITY EVENT
HUMAN RIGHTS CONFERENCE
ADVOCACY MEASURES
organized on the same day as launching the videos;
included TRANS* Voices, video preview and art exhibition by two queer artists;
attracted more than 100 participants;
dedicated to the International Human Rights Day (i.e. December 10th);
target audience – civil society organizations;
main purpose – to mainstream TRANS* issues into the general human rights discourse;
141 open letters to the Members of the Parliament (MPs) regarding transgender human rights situation;
meeting with three (3) trans*-friendly MPs with the view of discussing future strategies.

11. A B C D E WHAT DID WE LEARN FROM #TRANS_LT?
Do not ever UNDERESTIMATE your local TRANS* community B
‘GIVING HUMAN FACE TO HUMAN RIGHTS PROBLEM’ is one of the most effective strategies in human rights work C
Give people the chance to act, i.e. CALL FOR ACTION D
Who holds the final responsibility for the CAMPAIGN’S MESSAGE? How much do we ask for? E
SUCCESSFUL CAMPAIGN is good for pursuing your goals and consolidating your supporters’ base (but what if the campaign was unsuccessful?)

13. Pylimo Str. 21,  LT Vilnius, Lithuania Tel:  Fax: