1. Introduction to Business Lecture 40
MGT211
Introduction to Business
Lecture 40

2. Communication
Transmission of information from one place, person or organization to another place, person or organization.
“Communication is the blood of the organization”.

3. Flow of Communication within the organization
Upward Communication
Downward Communication

4. Hierarchy of Management
Top Management
Chief Executive, Managing Director, Board of Directors.
Middle Management
Directors and Senior Managers.
Lower Management
Officers and Executives.

5. Flow of Communication within the organization
Downward Communication
Flow of communication from top to bottom.
Upward Communication
Flow of communication from bottom to top.

6. External Vs. Internal Communication
Communication within the organization.
External Communication
Communication with the outside bodies.

7. Process of Communication
Two parties for communication are:
Sender
Receiver
Sender is a person or organization that communicates.
Receiver is a person or organization who receives the message.

8. Encoding Vs. Decoding Encoding Decoding
Conversion of message into understandable form.
Sender is called encoder.
Decoding
Giving meanings to the message.
Receiver is called decoder.
Effective communication will take place when climate of encoder and decoder is similar.
Jargons are the words of a particular profession.

9. Verbal Vs. Non verbal Communication
Written or oral communication
Non verbal Communication
Sources for non verbal communication can be:
Appearance
Colors
Sounds
Smell
Touch
Silence
Body language