1. REGIONAL MEMBERSHIP SEMINAR Regional Membership Seminar
Sherri Muniz, Rotary Coordinator and her ARC team
1st up: George Ritcheske, Asst. Rotary Coordinator

2. 1,195,107 MILLION MEMBERS 35,681 CLUBS 717 NEW CLUBS
Down 7,829 from 2017
MEMBERSHIP OVERVIEW
1 July 2018
717 NEW CLUBS
Down 169 from 2017
35,681 CLUBS
Up 25 from 2017
As of 1 July 2018, we had:
1,195,107 ROTARIANS (7,829 fewer than the previous year). Our global member count has remained relatively flat over the last 15 years — sometimes more than 1.2 million members, and like this year, sometimes less.
35,681 CLUBS (up 25 from the previous year). The number of clubs has increased, expanding our reach and increasing our capacity for service around the world. We know that for many clubs, flexibility has proven a great way to address the varied needs of club members.
717 NEW CLUBS FORMED IN (down 169 from the previous year). Many of these clubs experimented with new membership types, alternate meeting times, or different attendance requirements as a way to be attractive to both current and prospective members.
33 MEMBERS IN THE AVERAGE CLUB. The most common club size continues to be 20 members.
AVERAGE CLUB SIZE: 33
Most common: 20
Median size: 27

3. 5-YEAR MEMBERSHIP TRENDS, 1 JULY
2015
1.204
2016
1.203
2017
1.202
1.2 Million Members
Over the past five years, we’ve stayed at around 1.2 million members. Although we experienced a decrease last year, our membership remains strong.
But if we hope to accomplish all the good in the world that we want, we need to continue to grow. We need a commitment and a continued emphasis on developing membership from our club, district, and zone leaders.
Keeping Rotary relevant and thriving into our second century while continuing to enhance our members’ lives takes a willingness to be innovative, seek out diversity, and adapt to changing needs. It starts by understanding where we are and knowing what resources and tools we have that can help us accomplish our goals.
2018
1.195
2014
1.188

4. 69% 31% 6% 28% UNREPORTED 41% GENDER SUMMARY: LS PETS 10 Districts
AGE RANGE
Under 40 6%
40-49
10%
50-69
28%
Over 70
15%
UNREPORTED
41%
AGE SUMMARY:
Worldwide
Our demographic information also shows some interesting trends. Currently, 78 percent of members worldwide are male, while only 22 percent are female. Approximately 7,000 new female members join Rotary each year, though as with all global trends, these percentages vary by region, district, and even club.
The age of our members is harder to gauge, because 41 percent don’t include their age in their membership profiles. But the information in Rotary Club Central suggests that the majority of our members are between ages 50 and 69. Last year, we did see a slight increase in members under 40 years old.
Diversity is one of Rotary’s core values. It enables us to connect different perspectives and approach problems from many angles. To make sure that Rotary is still here 100 years from now, we need to look for ways to make our membership reflect the communities we serve. Making Rotary attractive to younger professionals and those reaching the age of retirement is equally important to Rotary’s future. Think about what Rotary offers them that is unique or better than what our competitors offer.
NOTE TO SPEAKER: You can view the gender and age summaries for your clubs and districts for the past five years on Rotary Club Central. Members can add their age information in their My Rotary profile.

5. ≈ 160,000 PEOPLE JOINED ≈ 170,000 MEMBERS LEFT
1 JULY MEMBERSHIP
1,195,107
≈ 170,000 MEMBERS LEFT
> 1 year
22%
1-2 years
30%
3-5 years
17%
6-10 years
12%
10+ years
19%
LENGTH OF MEMBERSHIP
Rotary clearly has a lot to offer to the nearly 160,000 people who join each year: the opportunity to create positive change around the world, take action in their communities, make new friends, and develop skills.
But an equal number of members leave each year. Of the members who leave our clubs, 52 percent were in their clubs less than two years.
Members are particularly vulnerable during two phases: before their third year and again after their tenth. But members can leave or become unhappy in Rotary at any time. To ensure that the club experience remains relevant and worthwhile to members, many clubs are shifting their emphasis from perfect attendance to “perfect” engagement.

6. Too expensive/ too much time
Club environment
Unmet expectations
WHY DO MEMBERS LEAVE?
31%
21%
15%
Here’s what we know about the members who are leaving Rotary.
The majority gave one of three reasons for leaving: cost or time demands, general club environment, or unmet expectations. The expectations that aren’t met include volunteering and community involvement, friendship, networking, and service projects and events.
When we surveyed former members, 43 percent said they would not recommend their former clubs, and 35 percent said they would not recommend Rotary at all.
The three things that Rotarians value most are community service, networking, and friendship. Many prospective members are also seeking global service opportunities. If they don’t get those things from Rotary, they might leave.
Rotary offers countless opportunities for involvement at all levels, whether it’s serving on a committee, joining a Rotarian Action Group or Rotary Fellowship, mentoring, or doing hands-on service. What we need to do is make sure we’re connecting each member with the parts of Rotary that mean the most to them and allow them to pursue their passions. Keeping our members actively involved is our best engagement strategy.
43%
Would NOT recommend their club
35%
Would NOT recommend Rotary

7. Kick Start New Member Orientation
Table Discussion:
What statistic was most troubling?
What is the difference between orientation and on-boarding?
Share ideas on involving and mentoring new members.
How can we make Rotary fun for new members?
Go to: my.rotary.org/learning-reference – select membership
Resource:
Introducing New Members to Rotary: An Orientation Guide

8. Best Practices for Engaging Members
Go to: rcc.rotary.org/#/dashboard
Click on Reports
Print out:
Member Viability and Growth Report
Member Termination Profile

9. Rotary Central Reports
MEMBER VIABILITY AND GROWTH
From 01-Jul-2015 To 30-Jun-2018
District ID: 5810
Existing Members
Club ID
Club Name
# of : 1 July 2015
Terminated
Readmitted
Retention Percentage
21113
Coppell 22
(2) 1
95.45%

10. Rotary Central Reports
MEMBER VIABILITY AND GROWTH
From 01-Jul-2015 To 30-Jun-2018
New Members
Admitted
Terminated
Readmitted
Retention Percentage
# of : 30 June 2018 18
(5)
72.22% 34

11. Rotary Central Reports
MEMBER TERMINATION PROFILE
From 01 July 2013 To 30 June 2018
ub Name (Club ID)
# of members Term'd < 1 years
# of members Term'd years
# of members Term'd years
# of members Term'd years
# of members Term'd > 10 years
Total/Club
Coppell (21113) 3 7 2 1 13

12. Best Practices for Engaging Members
Go to:
my.rotary.org/learning-reference/learn-topic/membership
Scroll down to: Engage current members
Click on: Improving Your Member Retention 
Table Discussion: Generate strategies for keeping members
* Less than 1 year
* 1-2 years
* 3-5 years
* 6-10 years
* 10 or more years

13. TAKE ACTION What questions do you have?
What is one action you will take based on this module?

14. Your Membership Plan Go to:
my.rotary.org/learning-reference/learn-topic/membership
Scroll down to: Develop your club
Click on:
Strengthening Your Membership: Creating Your Membership Plan
Table Discussion: Work together in small teams.
Complete the “YOUR MEMBERSHIP PLAN” worksheet.
Use various club experiences to craft your responses

15. TAKE ACTION How could you use this activity within your District/Club?
Go to:
my.rotary.org/learning-reference/learn-topic/membership
and explore the Rotary resources for additional information.
Connect other people to that online resource.