1. Creating a Flyer
Dawn Squires

2. How do I create a flyer? Determine flyer purpose Analyze Audience
Gain votes
Publicize event
Sell product, etc.
Analyze Audience
Where are they employed
Educational background
Possible questions

3. How do I create a flyer?
Some suggest gathering images of people who represent the audience and looking at them during the design process to keep you focused.
Gather Content
Content in a spreadsheet? database?
View web sites, pamphlets, magazines, articles, etc., to see others’ approach to topic.
Personal interviews

4. How do I create a flyer? Determine Content to Use
List 3-4 major ideas you want the audience to remember after viewing the project.
Begin with the end in mind . . .
Consider how project will be presented
Colored paper? Transparencies? PowerPoint? With a Projector? Poor lighting?
Can an image emphasize a concept best?
Plan order information is presented to audience.
People usually remember the 1st and last pieces of information best
Put most important information at the beginning & end/top & bottom

5. How do I create a flyer?
Planning the project helps ensure a successful project!

6. Your task . . . Partner with another student.
Each of you practice reciting the 5 steps in planning a project.

7. General Flyer Guidelines
Text – Follow the “less is better” principle. Use as few words as possible.
Text Format – Consider size, shape, color, and position on the page.
Appropriate images –
Should be eye-catching
Should convey message of flyer
Should grab attention
Should draw people to read the flyer
Does it need a border?
Nice border may help draw attention.
Be careful not to clutter flyer with background.

8. Parts of Flyer Headline Body copy Signature line
First line of text on flyer
Conveys product/service being offered
Body copy
Text between headline and signature line
Highlights key points of message
Use as few words as possible
Should be easy to read
Emphasize positive
Must be reasonable, honest & believable
Signature line
Last line of text
Contains contact information or the rallying call