1. Think not, do you must. A short story about Heroes, Pirates and Sex.
Stefan Fountain
Product Director, Viadeo

2. Think not.
Do, you must.

3. Amsterdam, the Netherlands
Stefan Fountain
Amsterdam, the Netherlands

4. This is not me

5. 62
Number of slides
Pain
Extreme
pain
and
Disaster
Comfortable 20

6. 14:30

7. 14:29

8. 14:28

9. 14:27

11. Focus on actions, not on information1
Focus on actions,
not on information

12. Focus on actions, that impact the real world.2
Focus on actions,
that impact the real world.

13. Make those actions more likely to happen.3
Make those actions more likely to happen.

14. Let’s talk about heroes

15. Focussed on France, Russia, Africa, China.
60 Million
Members
Around 350 employees

16. Pulse

17. I don’t believe in Pulse
The burden of curation should not be on the user.

19. Just like Twitter, btw.

21. I believe the internet is smarter than that.
If we try to find the boundaries of this machine we can find...
I believe the internet is smarter than that.
The intelligence is there to give individual 100% relevant information.
All the relevant information should lead to some kind of action

22. Most companies believe the wrong paradigm…

23. Companies building the internet are not the heroes.

24. People using the internet are the heroes.

25. We are the ugly little dude.
We are not the Hero!
We are the ugly little dude.

26. We make them heroes by helping them win.

27. Win
in the real world.

28. We believe social interactions have the power to change your professional life
in the real-world

29. Focus on actions, not on information1
Focus on actions,
not on information

30. Focus on actions, that impact the real world.2
Focus on actions,
that impact the real world.

31. Make those actions more likely to happen.3
Make those actions more likely to happen.

32. How do your find relevant actions?

33. It’s about Context

34. Viadeo: Newsfeed.

35. The newsfeed should not be limited to just my contacts.X x L
Give me real news about my whole professional life!

36. What is ‘Around you’?

37. 4 social contexts in your professional life
Company
Network
Industry
Location

38. Content varies between context
How interesting is this? C X x L

39. This is where it gets interesting!
Signal vs Noise ratio
Signal
Noise
Important actions
This is where it gets interesting!
Stats
Context events
Grouped events
Individual events

40. 25% of your peers have added ‘Growth Hacking’ to their skills.
Example:
25% of your peers have added ‘Growth Hacking’ to their skills.
Add ‘Growth Hacking’ skill

41. Other types of contexts:
privacy
location
dating
work
device
people
family
type of business
etcetera…

42. It’s about simplexity

43. Remember…

44. Focus on actions, not on information1
Focus on actions,
not on information

45. Focus on actions, that impact the real world.2
Focus on actions,
that impact the real world.

46. Make those actions more likely to happen.3
Make those actions more likely to happen.

47. Simplicity + Complexity = Simplexity.

48. Power at your fingertips without the hassle.

49. “Today's tools are overwhelmingly powerful and there's no excuse left not to build great products.”
–Stefan Fountain

50. Simple = AHA!

51. Time to AHA-moment has decreased.
Activation Funnel
Time to AHA-moment has decreased.

54. Let’s talk about Pirates

55. Referral
Acquisition
Retention
Activation
Revenue €€!

56. AARRR!

57. Marketing Product Referral Activation Retention Revenue €€!
Acquisition
Retention
Activation
Revenue €€!

58. Product AND Marketing Referral Activation Retention Revenue €€!
Acquisition
Activation
Revenue €€!
Retention
Referral
Product AND
Marketing

60. In summary…

61. Focus on actions, not on information1
Focus on actions,
not on information

62. Focus on actions, that impact the real world.2
Focus on actions,
that impact the real world.

63. Make those actions more likely to happen.
USE the RIGHT
CONTEXT! . 3
Make those actions more likely to happen.

64. You should follow me on Twitter: @spif ;-)
Thank you!
You should follow me on
;-)