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Published byMuriel Jones Modified over 6 years ago
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Name of Client Initial Content Research + Strategy Proposal
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Contents Content Strategy Introduction Current Content Analysis
Competitor Content Analysis Audience Analysis Our Content Ideas Content Roadmap
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Content Strategy Introduction
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Your Content Channels
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Best by Social Shares Source: Buzzsumo
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Best by Backlinks X backlinks from X domains
Source: Ahrefs
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Best by Traffic X organic users* X organic users* X organic users*
* Source: Google Analytics. Data range: X - X
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Site Link Metrics: Ahrefs
Source: Ahrefs
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Site Link Metrics: Majestic
Source: Majestic
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Competitor One https://www.competitorone.co.uk/
“Summary of competitor one.”
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Their Content Channels
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Best by Social Shares Source: Buzzsumo
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Best by Backlinks X backlinks from X domains
Source: Ahrefs
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Best by Traffic X organic users* X organic users* X organic users*
Top keyword: Keyword (monthly search volume) Top keyword: Keyword (monthly search volume) Top keyword: Keyword (monthly search volume) X organic users* X organic users* X organic users* * Traffic estimate by Ahrefs
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Site Link Metrics: Ahrefs
Source: Ahrefs
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Site Link Metrics: Majestic
Source: Majestic
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Competitor Two https://www.competitortwo.co.uk/
“Summary of competitor two.”
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Their Content Channels
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Best by Social Shares Source: Buzzsumo
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Best by Backlinks X backlinks from X domains
Source: Ahrefs
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Best by Traffic X organic users* X organic users* X organic users*
Top keyword: Keyword (monthly search volume) Top keyword: Keyword (monthly search volume) Top keyword: Keyword (monthly search volume) X organic users* X organic users* X organic users* * Traffic estimate by Ahrefs
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Site Link Metrics: Ahrefs
Source: Ahrefs
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Site Link Metrics: Majestic
Source: Majestic
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Competitor Three https://www.competitorthree.co.uk/
“Summary of competitor three.”
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Their Content Channels
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Best by Social Shares Source: Buzzsumo
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Best by Backlinks X backlinks from X domains
Source: Ahrefs
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Best by Traffic X organic users* X organic users* X organic users*
Top keyword: Keyword (monthly search volume) Top keyword: Keyword (monthly search volume) Top keyword: Keyword (monthly search volume) X organic users* X organic users* X organic users* * Traffic estimate by Ahrefs
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Site Link Metrics: Ahrefs
Source: Ahrefs
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Site Link Metrics: Majestic
Source: Majestic
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Main Target Audiences Audience One Audience Two Audience Three
Challenge/characteristic
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Audience: Age Source: Google Analytics
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Audience: Gender Source: Google Analytics
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Audience: Interests Source: Google Analytics
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Title of Campaign One
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Title of Campaign One
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Campaign Objectives
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Outreach Targets
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Pre-Outreach Results
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Key Dates Date Awareness Day
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Keyword Relevancy Key Phrase Monthly Search Volume (UK)
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X backlinks from X domains
Content Inspiration: X backlinks from X domains
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Social Media Approach
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Title of Campaign Two
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Title of Campaign Two
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Campaign Objectives
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Outreach Targets
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Pre-Outreach Results
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Key Dates Date Awareness Day
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Keyword Relevancy Key Phrase Monthly Search Volume (UK)
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X backlinks from X domains
Content Inspiration: X backlinks from X domains
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Social Media Approach
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Title of Campaign Three
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Title of Campaign Three
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Campaign Objectives
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Outreach Targets
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Pre-Outreach Results
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Key Dates Date Awareness Day
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Keyword Relevancy Key Phrase Monthly Search Volume (UK)
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X backlinks from X domains
Content Inspiration: X backlinks from X domains
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Social Media Approach
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Design / development time
Campaign Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Month 13 Key date one Key date two Key date three Key date four Key date five Key date six Initial Research + Strategy Proposal Induction chat Initial content research Brainstorm Campaign justification Content strategy proposal Content roadmap Initial press list building Title of Campaign One Task 1 Task 2 Task 3 Task 4 Task 5 Task 6 Task 7 Title of Campaign Two Task 8 Task 9 Title of Campaign Three Content time Social media time Outreach time Outsourced time Design / development time
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THANK YOU
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