1. Management
Advanced Marketing

2. Management Defined Getting work done through the effort of others
Process of reaching goals through use of human resources, technology, and material resources (including finances)

3. Organization Management Structures
Vertical Horizontal

4. Vertical Organization
Up and down structure of authority in an organization
Chain of command or hierarchy
Tasks and responsibilities of organization are clearly defined

5. Management Levels TOP MANAGEMENT
CEO, COO, CFO, and Vice President
Functions include setting a direction for the company as a whole, identifying resources and methods of meeting goals , and controlling the systems and structures of the company
Top management casts vision!

6. Management Levels MIDDLE MANAGEMENT
Implements decisions of top management
Plans how the departments under them can work to reach top management’s goals

7. Management Levels SUPERVISORY –LEVEL MANAGEMENT
Managers supervise the activities of employees who carry out the tasks determined by middle and top management
Assign duties, monitor day-to-day activities, and evaluate the work of employees

8. Horizontal Organization
Top management shares decision making with self-managing teams
Workers set their own goals and make their own decisions
Heirarchy is restructured and levels of management eliminated/ number of supervisors reduced
Employees organized into teams that manage themselves
“Empowerment”- team members self-manage

9. Horizontal Management Self Management Teams
Gather information, analyze it, and take collective action
Responsible for making decisions, completing tasks, and coordinating their activity with other groups in the company

10. Horizontal Management Organization by Process
Teams organized around particular processes, such as developing new products, customer support, etc.
Teams include people with different specializations which replace “functional divisions” such as finance or engineering department.

11. Horizontal Management Customer Orientation
Workers focus on the customer as opposed to management direction

12. Management Functions
Planning
Organizing
Controlling

13. Planning Setting goals for a project/ for the company
Determine how to reach those goals
Includes short-term and long-term goals and use of people and material resources

14. Organizing Establishing time frame in which to achieve goal
Assign employees to project
Determine method for approaching the work
Coordinated effort to reach company’s planning goals
Involves assigning responsibility, establishing working relationships
Hiring staff to carry out work
Directing the work of employees

15. Controlling Setting standards (desired outcome)
Evaluating and measuring results
Comparing the plan to the results
Solve problems in the evaluation

16. Problem Solving Process
1. Define the problem
2. Identify the options available
3. Gather information and determine the consequences of each option
4. Choose the best option
5. Take action
6. Evaluate the results
(Problem Solving Process Used in all three management functions)

17. Effective Management Techniques
Give Clear Directions
Be Consistent
Treat Employees Fairly
Be Firm When Necessary
Set a Good Example
Delegate Responsibility
Foster Teamwork
Be Ethical

18. Class Assignment #1- 50 Pts.
Select an organization with whom you are familiar such as your CO-OP station, a family business, or even Loudoun County Schools. OR- research a company using the Internet.
Identify the type of organization management structure of that business.
If it is vertical, list the names and positions of top management, middle management, and supervisory level management.
Next to each position, list the responsibilities or job tasks for that position.