1. Social Media Platforms Shaping Sport & Physical Activity
Dave Stock
High Peak Borough Council
Staffordshire Moorlands District Council

2. Haregate – Staffordshire Moorlands

3. Target Audience(s) Young People (across the spectrum)
Social Behaviour / Education / Health
Older People (declining health)
New Mums
Teenage Girls
and others TBA

4. 7 days / 20 questions
Haregate Huddle (Sample Group)
18 Women (25 – 45)
Voucher Rewards
Lifestyle, Values Attitudes and motivations to lead more physically active lives.

7. Influences and Motivators
Other women – close family – lack of male presence
Children were key motivation for doing things – intergenerational activities
Body image and weight
Family illness
Keeping going

8. Attitudes and Perceptions
Leisure Centre – cliquey groups and indifferent staff, too far away and some of provision is good but too expensive
Generally positive about green space – particularly Brough Park and the addition of local play areas
Would be keen to do more but…….
Intergenerational activity is important
Schools are good but don’t offer much outside of the curriculum
Don’t make frequent journeys outside the estate
Community safety not mentioned
Family swimming most frequently mentioned/used but pool too cold now particularly for children
Mental Health a concern
Sustainability of activity perceived as a problem

9. Leek Skate Park

11. Design On Line
Initial Focus Group Meeting Maverick Design Team and 10 Young People
Draft Design
2 Week On line design modification
400 + interactions
Incremental Design / many design modifications

16. Leek Skate Park