1. Wayne Smith, Ph.D. wayne.smith@csun.edu Department of Management
Strategy:
Contemporary Business Examples Benefitting from “RBV” Analysis
Wayne Smith, Ph.D.
Department of Management

2. RBV – Tangible and Intangible Resources
In general, the Resource-Based View (RBV) helps with understanding the internal organizational landscape.
Chief Assumption: An organization’s managers drive success in the marketplace.
This is sometimes referred to as “intrapreneurship”.
Organizational Example...
Tangible
Financial
Physical
Technological
Organizational
Intangible
Human
Innovation and Creativity
Reputation

3. RBV Analysis (compare as-is to desired-future)
Tangible
Intangible
Marketable Products and
Operational Processes
Fin
Phy
Tech
Org
Human
Innov
Rep …

5. “VRIO” Analysis Often, successful entrepreneurs use “VRIO” Analysis.
Value
Is the product or process particularly valuable in some way?
Rarity
Is the product or process particularly rare (i.e., in few hands)?
Imitability
Is the product or process particularly hard to replicate?
Organization
Is there organizational capacity available to leverage the first three?

6. VRIO Analysis (compare to opportunities to expectations)
Marketable Products and
Operational Processes
Value?
Rarity?
Imitability?
Organization? …