1. Monthly Cume Unique Reach (000) By Demo1
Facebook Has Recently Seen Almost A Double-Digit Decline In Reach Amongst Teenagers & Young Adults
Monthly Cume Unique Reach (000) By Demo
-9%
-9%
Note: P13-17 reflects a YOY comparison, and not 3-year trend, since P13+ mobile measurement only became available in 2017
Source: VAB analysis of comScore data, MediaMetrix Multiplatform, Media Trend Report, U.S.; P13-17, January 2017 vs. January 2018, desktop + mobile; P18-24, January 2015 vs. January 2018, desktop + mobile.