1. Advertising

4. Creating an advertisement
Advertising is a message designed to promote a product, a service, or an idea.
Purpose= to sell products or services.

5. AIDA
To be effective, an advertisement must first Attract attention and gain a person’s Interest. It may then build Desire for a product and provide a method for them to take Action.

6. Characteristics of Ads
Attention getter (headline or picture)
Short slogan- easy to remember
Product characteristics
Easy to read
Use elements of design
High Quality pictures