1. Implementing the Pollution Prevention Act of 1990 Leading Every Firm to Stewardship
John Calcagni & Dan Ahern
US EPA Region IV
Environmental Summit, Atlanta GA
May 9, 2006
Frequently, presenters must deliver material of a technical nature to an audience unfamiliar with the topic or vocabulary. The material may be complex or heavy with detail. To present technical material effectively, use the following guidelines from Dale Carnegie Training®.
Consider the amount of time available and prepare to organize your material. Narrow your topic. Divide your presentation into clear segments. Follow a logical progression. Maintain your focus throughout. Close the presentation with a summary, repetition of the key steps, or a logical conclusion.
Keep your audience in mind at all times. For example, be sure data is clear and information is relevant. Keep the level of detail and vocabulary appropriate for the audience. Use visuals to support key points or steps. Keep alert to the needs of your listeners, and you will have a more receptive audience.
4/8/2019

2. Why Do We Need the P2 Act?
In a perfect economically efficient world, adoption of source reduction strategies would be complete and immediate.
In your opening, establish the relevancy of the topic to the audience. Give a brief preview of the presentation and establish value for the listeners. Take into account your audience’s interest and expertise in the topic when choosing your vocabulary, examples, and illustrations. Focus on the importance of the topic to your audience, and you will have more attentive listeners.
4/8/2019

3. Why Do We Need the P2 Act? In this world significant obstacles exist:
Inertia
Need for Capital
Lack of Knowledge/Expertise
Customer/Product Specs
Regulatory Obstacles
In your opening, establish the relevancy of the topic to the audience. Give a brief preview of the presentation and establish value for the listeners. Take into account your audience’s interest and expertise in the topic when choosing your vocabulary, examples, and illustrations. Focus on the importance of the topic to your audience, and you will have more attentive listeners.
4/8/2019

4. The Adoption Process Identify and Develop Solutions Vendor Solutions
EPA Research (e.g. DfE)
Partnerships (e.g. H2E, GSN, Hotel Programs, etc)
Encourage Early Adopters
Stewardship Awards
Advisory Committee Membership
EMS Programs
Sr. Mgmt Access
Accelerate Adoption by First 20-30% of Mainstream
Trade Assn Outreach
Vendor Outreach
Customer Outreach
Demo Grants
Tax Credits
Accelerate Adoption by Entire Mainstream
Technical Assistance
Web Outreach Publish Case Studies
Regulatory Activity
Permit Activity
Enforcement/SEP
Enforce Against the Laggards
Targeted Inspections
Compliance Asst.
SBA Assistance
Enforcement
4/8/2019

5. The Adoption Process Identify and Develop Solutions Vendor Solutions
EPA Research (e.g. DfE)
Partnerships (e.g. H2E, GSN, Hotel Programs, etc)
Encourage Early Adopters
Stewardship Awards
Advisory Committee Membership
EMS Programs
Sr. Mgmt Access
Accelerate Adoption by First 20-30% of Mainstream
Trade Assn Outreach
Vendor Outreach
Customer Outreach
Demo Grants
Tax Credits
Accelerate Adoption by Entire Mainstream
Technical Assistance
Web Outreach Publish Case Studies
Regulatory Activity
Permit Activity
Enforcement/SEP
Enforce Against the Laggards
Targeted Inspections
Compliance Asst.
SBA Assistance
Enforcement
4/8/2019

6. Role of EPA and States in Developing P2 Solutions
Sponsor Research (e.g. DfE)
Provide and Support Forums to Create Partnerships (e.g. GSN, H2E, Green Hotels)
Nurture New P2 Technology by:
Providing Accurate Information
Verifying Vendor Claims (e.g.ETV)
Allowing for P2 Solution in New Rules
If you have several points, steps, or key ideas use multiple slides. Determine if your audience is to understand a new idea, learn a process, or receive greater depth to a familiar concept. Back up each point with adequate explanation. As appropriate, supplement your presentation with technical support data in hard copy or on disc, , or the Internet. Develop each point adequately to communicate with your audience.
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7. Role of EPA and States in Marketing P2 Solutions
Once the P2 technology exists, States and EPA primary mission is to:
Accelerate the Diffusion of P2 Technology in the Marketplace
Different strategies work best with different types of firms
States and EPA need to tailor their efforts to address these differences
Determine the best close for your audience and your presentation. Close with a summary; offer options; recommend a strategy; suggest a plan; set a goal. Keep your focus throughout your presentation, and you will more likely achieve your purpose.
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8. Characteristics of Early Adopters
Strong environmental ethic and/or seeking technological competitive edge
Use environment to distinguish their products from competitors
Recognize value in being first to market
Recognize and value P2 vs. abatement
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9. Characteristics of Early Adopters (Cont.)
Technically competent
Integrate EMS into strategic plan
Value autonomy and ability to move quickly
Willing to undertake “risky venture” but desire understanding if it fails
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10. Interests of Early Adopters
Access to Senior Policy Makers
Permitting flexibility
Recognition
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11. Characteristics of Mainstream Businesses
More sensitive to risk of change than its rewards
Believe their operations are “efficient”
Get most tech and regulatory information from trade associations and vendors
Don’t want to be the first or last to adopt new technology
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12. Characteristics of Mainstream Businesses (Cont.)
Consider themselves good environmental citizens if they comply with the rules
EMS adopted because of external needs
Cost/Benefit decisions made based on quantifiable benefits only
Production Manager/Owner makes all important decisions
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13. Interests of Mainstream Businesses
Remaining in compliance
Remaining competitive
Not taking “foolish” risks
Addressing Action Forcing Events
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14. Characteristics of Laggards
No appreciation or understanding of environmental issues
Limited technical capability
Proponents of “If it isn’t broken don’t fix it”
No or limited capital availability
Disproportionately small businesses
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15. Interests of Laggards Addressing crises as they happen
Limiting capital expenditures
Avoiding change
Staying “below the regulatory radar”
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16. Strategy for Advancing Pollution Prevention
Target specific sectors or industries
Target Early Adopters first
Address Mainstream with incentives until tipping point (20-30% penetration) is reached
Change emphasis to regulatory/permitting compliance
Move to enforcement for Laggards
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17. Base P2 Program Once a problem is targeted:
Web Outreach and Technical Assistance
Publish and promote Case Studies
Coordinate with regulatory, enforcement, and permitting programs
Promote EMS
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18. The Adoption Process Identify and Develop Solutions Vendor Solutions
EPA Research (e.g. DfE)
Partnerships (e.g. H2E, GSN, Hotel Programs, etc)
Encourage Early Adopters
Stewardship Awards
Advisory Committee Membership
EMS Programs
Sr. Mgmt Access
Accelerate Adoption by First 20-30% of Mainstream
Trade Assn Outreach
Vendor Outreach
Customer Outreach
Demo Grants
Tax Credits
Accelerate Adoption by Entire Mainstream
Technical Assistance
Web Outreach Publish Case Studies
Regulatory Activity
Permit Activity
Enforcement/SEP
Enforce Against the Laggards
Targeted Inspections
Compliance Asst.
SBA Assistance
Enforcement
4/8/2019

19. The Adoption Process Identify and Develop Solutions Vendor Solutions
EPA Research (e.g. DfE)
Partnerships (e.g. H2E, GSN, Hotel Programs, etc)
Encourage Early Adopters
Stewardship Awards
Advisory Committee Membership
EMS Programs
Sr. Mgmt Access
Accelerate Adoption by First 20-30% of Mainstream
Trade Assn Outreach
Vendor Outreach
Customer Outreach
Demo Grants
Tax Credits
Accelerate Adoption by Entire Mainstream
Technical Assistance
Web Outreach Publish Case Studies
Regulatory Activity
Permit Activity
Enforcement/SEP
Enforce Against the Laggards
Targeted Inspections
Compliance Asst.
SBA Assistance
Enforcement
4/8/2019

20. Encourage Early Adopters
Stewardship Awards
Advisory Committee Membership
Regulatory and Permitting Flexibility
Access to Senior Management
4/8/2019

21. The Adoption Process Identify and Develop Solutions Vendor Solutions
EPA Research (e.g. DfE)
Partnerships (e.g. H2E, GSN, Hotel Programs, etc)
Encourage Early Adopters
Stewardship Awards
Advisory Committee Membership
EMS Programs
Senior Mgmt Access
Accelerate Adoption by First 20-30% of Mainstream
Trade Assn Outreach
Vendor Outreach
Customer Outreach
Demo Grants
Tax Credits
Accelerate Adoption by Entire Mainstream
Technical Assistance
Web Outreach Publish Case Studies
Regulatory Activity
Permit Activity
Enforcement/SEP
Enforce Against the Laggards
Targeted Inspections
Compliance Asst.
SBA Assistance
Enforcement
4/8/2019

22. The Adoption Process Identify and Develop Solutions Vendor Solutions
EPA Research (e.g. DfE)
Partnerships (e.g. H2E, GSN, Hotel Programs, etc)
Encourage Early Adopters
Stewardship Awards
Advisory Committee Membership
EMS Programs
Sr. Mgmt Access
Accelerate Adoption by First 20-30% of Mainstream
Trade Assn Outreach
Vendor Outreach
Customer Outreach
Demo Grants
Tax Credits
Accelerate Adoption by Entire Mainstream
Technical Assistance
Web Outreach Publish Case Studies
Regulatory Activity
Permit Activity
Enforcement/SEP
Enforce Against the Laggards
Targeted Inspections
Compliance Asst.
SBA Assistance
Enforcement
4/8/2019

23. Encourage First 20-30% of Mainstream
Trade Assn/Vendor Outreach
Customer Outreach
Demonstration grants
Tax Credits
Regulatory Flexibility
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24. The Adoption Process Identify and Develop Solutions Vendor Solutions
EPA Research (e.g. DfE)
Partnerships (e.g. H2E, GSN, Hotel Programs, etc)
Encourage Early Adopters
Stewardship Awards
Advisory Committee Membership
EMS Programs
Sr. Mgmt Access
Accelerate Adoption by First 20-30% of Mainstream
Trade Assn Outreach
Vendor Outreach
Customer Outreach
Demo Grants
Tax Credits
Accelerate Adoption by Entire Mainstream
Technical Assistance
Web Outreach Publish Case Studies
Regulatory Activity
Permit Activity
Enforcement/SEP
Enforce Against the Laggards
Targeted Inspections
Compliance Asst.
SBA Assistance
Enforcement
4/8/2019

25. The Adoption Process Identify and Develop Solutions Vendor Solutions
EPA Research (e.g. DfE)
Partnerships (e.g. H2E, GSN, Hotel Programs, etc)
Encourage Early Adopters
Stewardship Awards
Advisory Committee Membership
EMS Programs
Sr. Mgmt Access
Accelerate Adoption by First 20-30% of Mainstream
Trade Assn Outreach
Vendor Outreach
Customer Outreach
Demo Grants
Tax Credits
Accelerate Adoption by Entire Mainstream
Technical Assistance
Web Outreach Publish Case Studies
Regulatory Activity
Permit Activity
Enforcement/SEP
Enforce Against the Laggards
Targeted Inspections
Compliance Asst.
SBA Assistance
Enforcement
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26. Push Rest of Mainstream
Supplement Base P2 program with:
Regulatory Compliance
Permitting Requirement
EMS Programs
Enforcement/SEP
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27. The Adoption Process Identify and Develop Solutions Vendor Solutions
EPA Research (e.g. DfE)
Partnerships (e.g. H2E, GSN, Hotel Programs, etc)
Encourage Early Adopters
Stewardship Awards
Advisory Committee Membership
EMS Programs
Sr. Mgmt Access
Accelerate Adoption by First 20-30% of Mainstream
Trade Assn Outreach
Vendor Outreach
Customer Outreach
Demo Grants
Tax Credits
Accelerate Adoption by Entire Mainstream
Technical Assistance
Web Outreach Publish Case Studies
Regulatory Activity
Permit Activity
Enforcement/SEP
Enforce Against the Laggards
Targeted Inspections
Compliance Asst.
SBA Assistance
Enforcement
4/8/2019

28. The Adoption Process Identify and Develop Solutions Vendor Solutions
EPA Research (e.g. DfE)
Partnerships (e.g. H2E, GSN, Hotel Programs, etc)
Encourage Early Adopters
Stewardship Awards
Advisory Committee Membership
EMS Programs
Sr. Mgmt Access
Accelerate Adoption by First 20-30% of Mainstream
Trade Assn Outreach
Vendor Outreach
Customer Outreach
Demo Grants
Tax Credits
Accelerate Adoption by Entire Mainstream
Technical Assistance
Web Outreach Publish Case Studies
Regulatory Activity
Permit Activity
Enforcement/SEP
Enforce Against the Laggards
Targeted Inspections
Compliance Asst.
SBA Assistance
Enforcement
4/8/2019

29. Enforce Against Laggards
Target Inspections
Provide SBA and Compliance Assistance
Enforcement Action
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30. Measurement
Pounds Reduced a weak but only reasonably available indicator
Publicly available Gov’t data too late to be useful
Trade assn and trade press data best for measuring progress
Anecdotal data from sources useful for setting benchmarks for individual firms
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31. Conclusions
Most of these methods have been applied and shown to be effective.
Targeting in an integrated and comprehensive manner will increase effectiveness.
Greatest needs are: improved coordination with media specific programs and development of useable and real-time benchmarks and measures of progress.
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