1. ASPIRE Retail Luxury Collectibles -Merchandise
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ASPIRE Retail Luxury Collectibles -Merchandise
MANDAR PARNERKAR
VINAYAK MANE

2. CASE STUDY – PROBLEM STATEMENT
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CASE STUDY – PROBLEM STATEMENT
A Customer aspires to buy a luxury Car/Bike brands but also meanwhile attracts himself as a Fan for Exclusive luxury merchandise like a Mercedes Benz Watch or a Miniature Car Model or a Harley Davidson Jacket
But he usually settles for the limited product available online.
Another option is to have a visit to a retail Luxury showroom and get the avail the OEM product.
Customer usually hesitates to go through this tedious process and hence we want to provide a solution to this problem through facilitating ONLINE RETAIL LUXURY.
For any Luxury Car/Bike Brand’s Success a customer needs to be converted into a FAN and that is the End Game. A customer buys product but a FAN relishes the Experience.
But OEM hesitates to venture into aggressive space of online retail since it might jeopardize the opportunity of the current distribution which is via appointed dealers and hence the Sales of Merchandize are dismal.
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3. PROCESS FLOW CHART
Customer Experience Flow
START
LOGIN
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MERCEDES BENZ
BMW
Ducati
Harley Davidson
Working Capital Limits with Smart Contract between Dealer & OEM
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CATALOGUE OPEN
STANDARD (<15K)
PREMIUM (>15K)
Order placed by customer
Dealer Limit Approved by Fintech
dealer orders New Stock
OEM receives payment from Financier
OEM Ships Stock /Dealler settles the Payment with Financier along with interest
SELECT ITEM
CASH
0% EMI
PAYMENT MADE
Delivery Option – Either Collect from Nearest Luxury Store OR To be couriered to Entered Address.

4. PROCESS FLOW STEP 1 : LOGIN Customer visits the webpage
LOGIN PAGE
Customer visits the webpage
Logs in through Signup or Existing Login id
In case of New Login Sigup with mobile number
OTP is generated and the page navigates to the order screen.
Mobile number is your Account number to keep it Easy Peasy
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OTP GENERATION PAGE FOR MOBILE

5. PROCESS FLOW STEP 2 : ORDER PLACING
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STEP 2 : ORDER PLACING
Customer Navigates through the brands.
Selects the merchandise.
Selects the payment option
Chooses Delivery option of Pickup or Courier.
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6. PROCESS FLOW STEP 3 : PAYMENT CONFIRMATION
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STEP 3 : PAYMENT CONFIRMATION
Payment gateway considered is Razorpay, which would facilitate mostly all types of payments.
In case of EMI, total cost is divided by 12 and confirmed from the customer end.
No more than 12 months EMI is possible.
100% Paperless Digital lending through a Fintech Tieup ( Bajaj Finserv/ Finance Buddha/ Monexo)
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SP JAIN - FINTECH 2018

7. PROCESS FLOW STEP 4 : CUSTOMER NOTIFICATION
Customer gets Notification Once his order is dispatched.
Another notification at delivery is there to the customer. OR
Customer can have a Dealer Visit Experience wherein he gets to experience Luxury First Hand
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SP JAIN - FINTECH 2018

8. Web Hosting Portal COSTING
Website Hosting expenses Inr 20000/- P.A
Payment Gateway Maintainance – Inr 30,000/- P.A
Miscellaneous Expense - Inr 60,000/- P.A
Total Web Running Maintanance – Inr115,000/- P.A
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9. MODEL AND FEASIBILITY Exclusivity & Ease of Ordering for Customers
Digital means Less cash management leads to enhanced productivity for OEM & dealer
Revenue Enhancement opportunity for OEMS & dealers since its facilitates online Merchandise Sales.
Unlike online Retail Distribution Revenue sharing will be across all levels which leads to everyone being interested.
Currently OEM don’t like to put full level merchandise stock on retail outlet giants like CROMA/Amazon or Flipkart since it conflicts them with their own dealers who sell their main Product i.e The Cars
Exclusive Non Disclosure Tie up agreement on consumer data which will help us pool in all OEM’s
The business model required lot of Ground work to do tie-ups with individual Dealers and OEM which cannot be easily copied or replicated however the growth and margin potential it offers to the OEM’s is what will drive exponential volumes which is the End Game.
To Begin with F A D A ( Federation of Automobile Dealer Association ) is the right org to approach for Product Pitch and Presentation
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10. REVENUE GENERATION
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The whole Business Plan is of Exclusivity/ high margins but low volumes and hence to begin with we start off with partial commissions from Dealers and Volume Linked Commissions from OEM to achieve MVP
The Merchandize will be offered with a No Cost Emi which will be done through consumer finance tie-ups offering Emi up to 12 months
Commissions will be earned on the Finance amount disbursed
Corporate Gifting Tie-ups – E.g. Redeemable rewards vouchers for performing Employees for motivation
Referral Rewards System – Bring more Get more
Dealer Funding facilitation with Fintech for Working capital requirements enabled by a Smart Contract
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11. REFERENCE POINTS WEBSITE COSTING PAYMENT GATEWAY COSTING 4/6/2019
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12. 4/6/2019
Thank You
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