1. Developing entrepreneurship training materials Model of best practice: Invest NI’s Go for it Programme Clarity Business Education Ltd Helen McKenna Paul Mellon Web: Tel:

2. Aim of the presentation
To provide an insight into how to develop entrepreneurship training materials using Invest Northern Ireland’s Go for it Programme as a model of best practice.

3. Content Approach adopted Overview of Invest NI’s Programme
Progression framework of the learning journey
Entrepreneurship learning intentions and success criteria
Achieving programme integration and ‘stand alone’ components
Integrating concepts such as enterprising skills, innovation and competitiveness
International influence

4. Invest NI’s programme - key requirements
Interrelated programmes
Partnership approach
Based on clear learning intentions and success criteria
Research and consultation
Addressed the following:
Innovation
Competiveness
Enterprising skills and attitudes
Current economic climate
Use of existing resources
Links to existing sources of support e.g.

5. Approach Branded product ‘family’ Team effort/partnership approach
Invest Northern Ireland
Enterprise Northern Ireland, Local Enterprise Agencies and their enterprise partners
Clarity Business Education
Content and methodology
Programme outputs e.g. business plan
Experience
Research
Consultation
Trainers
Clients
Influencing factors: innovation, globalisation, competiveness, economic environment, changing market place

6. Overview of Invest NI’s Programme
Pre-start
1x Introduction to SYOB workshop
10 x pre-start seminars
Start up
10 x Core start-up workshops
Growth
6 x business growth workshops }
Go for it
Programme
Growth
Programme

7. + PowerPoint Slides

8. Pre start – Introduction to SYOB
Content
Why people start a business
Success factors
Starting a business – the benefits and drawbacks
Finding a business idea
Entrepreneurial skills and qualities
Planning to start a business
Sources of support and finance

9. Pre-enterprise seminars
Women – start your own business
FE Students – start your own business
Graduates/students - start your own business
Ethnic minorities – start your own business
Franchising - start your own business
You can do it too - motivation to start a business
Finding the right business idea for you
Starting a business in the creative industries
The business of food
The business of tourism
The business of eBay

11. Core start up programme
10 workshops

12. Core start up programme
Business idea e.g:
Pre-start
Skills/experience
University
Financial
Planning
Employing
People
Taxation and
Bookkeeping
Operations &
Legal issues
Business
Planning
Managing
Business
Finances
ICT and
Innovation
Market
Planning
Market
research
Selling and
networking

13. Growth programme 6 workshops: Planning for business growth
Finance and business growth
Marketing and business growth
Sources of business support
Trading overseas
Leadership

14. Growth programme Growth Factors Marketing Operations Product Finance
Leadership and people

15. Progression framework of the learning journey
Pre start
Start up
Growth
Examples
Business idea
Idea screening
Idea development
Product modifications
Marketing
Research
Promotion
Market growth options
Operations
Location
Production
Overseas delivery
People
Entrepreneurial
characteristics
Recruitment and selection
Leadership and managing staff
Legal
Legal status
Health and safety
Incoterms
Finance
Business costs
Bookkeeping
Funding a growth strategy
Support
LEA
LEA and Invest
Invest

16. Learning intentions and success criteria
Pre-start
Start-up
Growth
Examples
Learning intention
In this workshop you will learn:
Entrepreneurs demonstrate certain entrepreneurial
characteristics
The contents of a business plan
Contents of an export plan
Success criteria
At the end of this workshop you should be able to:
Recognise which entrepreneurial characteristics you may possess
Describe the main sections of a business plan
Know the key information that should be included in an export plan

17. Achieving programme integration and ‘stand alone’ components
Progression framework
Appropriate learning intentions and success criteria
Product ‘family’ approach
Design and branding
Invest NI and ENI guidance
Teamwork/partnership approach

18. Integration of key concepts
Integration of key concepts e.g. enterprising skills, innovation and competitiveness
Content/subjects
Quotes e.g. team working
Definitions e.g. innovation
Examples
Methodology
Diagrams

19. International influence
Babson advisor
Timmon’s model of entrepreneurship
Research and consultation
Opportunity
Resources
Teamwork

20. Conclusion
Guidance on developing an entrepreneurship training programme:
Team/partnership approach
Research and consultation
Follow a branded product ‘family’ approach
Devise a progression framework of the learning journey
Identify clear learning intentions and success criteria
Include sources of support where possible
Create materials which can act as a reference resource
If appropriate, ensure the workshops are interrelated yet can stand alone
Where possible integrate concepts such as enterprising skills, innovation, competitiveness