1. Insert your company name here Insert name of your buyer person (i. e
Insert your company name here Insert name of your buyer person (i.e.: HR Nancy or Sales Rep Jeff)
Job Title: insert here
Job Role: insert here
Industry Tenure: insert here
Marital Status: insert here
Family: insert here
Age: insert here
Insert photo here
Example Buyer
COMPANY SIZE / REVENUE
Background
Insert Background information here.
Basic details about the persona’s role
Key information about the persona’s company
Responsibilities
How he/she spends their day
What is important to them
How do they like to receive information
Goals
Insert buyer’s goals here:
Goal 1
Goal 2
Challenges
Insert buyer’s challenges here:
Challenge 1
Challenge 2
How We Help
Insert value statements here:
Value 1
Value 2
Value 3
SMALL ($1MM)
LARGE ($100MM)
AVAILABILITY
OPEN
NO TIME
BUYING POWER
INFLUENCER
DECIDER
SALES CYCLE
SHORT
LONG
Characteristics
Key Identifiers & Traits
Key #1
Key #2
Key #3
Key #4
Extra Curricular
Extra #1
Extra #2
Extra #3
Extra #4
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