1. Measuring Media Plurality
Jane Rumble, Director of Market Intelligence, Ofcom

2. Media Plurality
‘Ensuring that there is diversity of viewpoints that are available and consumed across and within media enterprises’
‘Preventing any one media owner or voice from having too much influence over public opinion and the political agenda’

3. Media Plurality Measurement Framework
Availability
Consumption
Impact
Contextual factors

4. Considerations Cross media consumption – share of references
Media ownership – retail and wholesale news provision
Online intermediaries