1. new business models and opportunities
The case of the maker movement
David Langley
8th European Innovation Summit
European Parliament, Brussels, 16 November 2016
Joint Institute For Innovation Policy Annual Symposium: The Effect Of Digitisation On Society

2. If you don’t like it, don’t just complain
If you don’t like it, don’t just complain. Offer real alternatives and compete!

3. Contents The MAKE-IT project
Opportunities and threats of the Maker Movement
Economic impact
Social impact
Implications for Innovation Policy

4. Multidisciplinary research into the Maker Movement

5. About MAKE-IT
January 2016 – December 2017
Partner Organizations:

6. From bits to atoms

7. Het MAKE-IT project: focus
CAPS: Collective awareness platforms

8. About MAKE-IT Case studies of ten maker initiatives
Innovation Action Research

10. What is the role of digitization in the Maker Movement?
Free access to high-tech design and production facilities
Collaborative technologies
Sensor networks: becoming more aware of the environment and our effect on it
Making data comprehensible
Leading to:
Realization that a different production paradigm is possible
Change towards responsible behaviour
Citizen participation, creativity and empowerment
Political / economic change?

11. Will the Maker Movement succeed where the Arts and Crafts movement failed?
Evgeny Morozov: The Arts and Crafts movement failed
Too much time on “rag-rugs, baskets, and exhibitions of work chiefly by amateurs”
No political dimension demanding equality
Spirit of labor reform became simply D.I.Y. tinkering
We observe anti-establishment culture in the Maker Movement
Parallels with Donald Trump’s election, European anti-EU Sentiment like Brexit
Basis is sharing
Citizens in control
Rejection of neo-liberal capitalism: Trickle-down turns out to be trickle-up
E.g. FabLab Zagreb wants to move away from university
Will Makers push for political and legal reforms?
Transparency and decentralization of power – and data
Diametrically opposite to TTIP

12. Economic impact: The Maker Mindset
Sharing economy
Sharing knowledge, designs, components,
Tension between sharing and commercialization
Sharing sensor data
Who uses what?
Who is responsible for pollution?
Everything as a service

13. Environmental impact of the Maker Movement
Circular economy
Recycling
Design for repair
Let value flow (not be hoarded)
Everything as a service
Producer remains owner
Onus on producer:
To make efficient use of raw materials
To design for repair
To produce durable components

14. Implications for Innovation Policy
Great boost of skills and competences needed
ICT, design, technology
Discourage ownership and hoarding
Stimulate business models based on usage and sharing, e.g. pay-per-use
Who owns the usage data?
What (or who) is the product?
What is the European alternative to US advertising model?