1. Foreign Market Analysis
Assess alternative markets
Evaluate the respective costs, benefits, and risks of entering each
Select those that hold the most potential for entry or expansion
12-1
Copyright Pearson Education, Inc. publishing as Prentice Hall

2. Critical Factors in Assessing New Market Opportunities
Competitor analysis
Relevant trends
Success factors
12-2
Copyright Pearson Education, Inc. publishing as Prentice Hall

3. Choosing a Mode of Entry
12-3
Copyright Pearson Education, Inc. publishing as Prentice Hall