1. Prudence Condom Brand Situation Analysis “ Branding evolution”
Prudence condom Brand was launched in Rwanda in 1995 as “PRUDENCE PLUS”.
Back Ground/ Launch
In 2006, Prudence Plus was rebranded by removing off Plus and Keeping PRUCENCE alone and changing Models
1st Evolution
In 2014 Rebranded Prudence condom keeping Prudence brand with no models and adding it with feature of P Logo
2nd Evolution

2. Situation Analysis (Prudence Branding evolution)
Prudence Brand Launched 1995.
1st Prudence Brand Evolution 2006.
2nd Prudence Brand Evolution 2014.

3. Old Prudence packaging 2006-2014.
Old Prudence Wedge (4 condoms)
Old Prudence Dispenser (20 wedge packs/ condoms).
Old Prudence carton (12 Dispensers/ condoms)

4. Prudence Re Branded
New Prudence Wedge (4 condoms)
New Prudence Dispenser (18 wedge packs/ condoms).
New Prudence carton (12 Dispensers/ condoms)