1. Subway The challenge What we did The results Low Fat Subs
To raise awareness among health conscious young adults of the 300 calorie low fat options Subway offer as well as changing perceptions in general to Subway as a healthier brand.
What we did
Ran a national campaign across health clubs and leisure centres using both static 6-sheets and D6’s. The creative featured well known Olympic champion Louis Smith endorsing Subway.
The results
The campaign received 75% prompted and 59% unprompted recall with respondents significantly more knowledgeable about Subway’s low fat options and much more likely to purchase a low-fat sub.
Environment: Health Club
Media: Digital
Campaign: National