1. NHS England winter campaign
Stay Well This Winter

2. Key elements
Flu (this will be led by Public Health England and therefore the Council)
Stay well this winter – national campaign
Starts 12 October 2015 until 3 January 2016
Using four key channels – TV, radio, door drop, newspaper, digital advertising
Will also use pharmacy bags

3. Target audience People aged 65 or over Long term conditions
Pregnant women
Parents of children aged two, three, four and in school years 1 and 2

4. Regional campaign
Launches w/c 16 November to coincide with the national ‘second spike’ of activity where NHS England will be highly active on social media and issue a national release
Agreed that all CCGs would support
Approach is to enhance the national campaign up until 3 January and then to extend this campaign within the north-east up until the end of March (to cover the Easter period)

5. Campaign summary Key messages include:
Seeking immediate advice and help from a pharmacist as soon as they feel unwell, before it gets too serious
Getting prescriptions before 24 December
Completing the course of prescription medicines
Keeping as warm as they can
Getting a flu vaccination
Stocking up on winter food supplies
Keeping an eye on elderly or frail friends, neighbours and relatives

6. Regional activity
There will be local advertising – on public transport, digital advertising, advertising in school magazines, radio advertising
Distribution of information to community venues
Hold events in each area focused on first-aid/self-care
Supported by PR and social media