2. 1.
MAKE
MEANING

3. Company
Meaning
Computers
Information
Commerce
Video

4. 2.
MAKE
MANTRA

5. The mission of Wendy’s is to deliver superior quality products and services for our customers and communities through leadership, innovation, and partnerships.

6. Company Mantra “Healthy fast food” “Authentic athletic performance”
“Peace of mind”

7. 3.
JUMP
TO THE NEXT
CURVE

8. 1.0
ICE
HARVEST 8

9. 2.0
ICE
FACTORY 9

10. 3.0
ICE
FRIDGE 10

11. 4.
ROLL
the DICEE 11

12. DEEP Fanning, Reef 12

13. INTELLIGENT MyKey (Ford)13

14. COMPLETE LS, Lexus 14

15. EMPOWERING Air (Apple)15

16. Elegant Eames Lounger (Herman Miller)16

17. 5.
DON’T WORRY
BE CRAPPY

18. 6.
LET
100 FLOWERS
BLOSSOM

19. 7.
POLARIZE
PEOPLE 19

20. 8.
CHURN
BABY, CHURN 20

21. 9.
NICHE
THYSELF

22. Unique
Value

23. Unique
Value

24. Unique
Value

25. 10.
PERFECT
YOUR PITCH 25

26. CUSTOMIZE YOUR INTRO

29. FOLLOW 10 20 30
RULE 29

30. 10 slides 30

31. 20 min 31

32. 30 point font
This is 20 points
This is 14 points
This is 12 points 32

33. 11.
DON’T LET
THE BOZOS GRIND
YOU DOWN

34. I think there is a world market for maybe five computers
I think there is a world market for maybe five computers. Thomas Watson Chairman, IBM 1943

35. This telephone has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us. Western Union internal memo 1876

36. There is no reason why anyone would want a computer in their home
There is no reason why anyone would want a computer in their home. Ken Olsen Founder, Digital Equipment Corp. 1977