1. Cold Storage Association
Recruiting in New Zealand

2. Cold storage in New Zealand – The Brief
“One of the key issues for our industry is the procurement of good blue collar staff”

3. Our Credibility – Who are we?
Fleur Board – General Manager Northern Region – 31 years experience in blue collar, white collar and professional services recruitment across AU and NZ – both permanent and temporary staff as well as customised ‘unique’ projects
Fiona Gates – National Sales Manager – 13 years experience in mining, manufacturing and logistics industry sectors as well as major client workforce solutions across AU and NZ

4. Our Credibility – AWF Madison Group

5. Quality Staffing into Financial Perspective
What percentage of your total costs comprise employee benefits expense?
35%-45% (financial statements from one of your big members here suggests 40%)
What happens when the employee costs go up at a greater rate than revenue?
Misery zone
What happens when employee productivity increases?
Cost per unit handled decreases = more revenue capacity or fewer people/people costs = greater profitability

6. Back to the Brief
“One of the key issues for our industry is the procurement of good blue collar staff”
There aren’t any silver bullets….but before we look at the options….you have to ask yourself what is good….and why would good want to come and work for me instead of someone ese

7. It’s no wonder good people are hard to find
Unemployment Rates
Year
NZ Unemployment Rate
1987 (pre recession)
4.2%
1990
10.6%
1998
7.7%
2007 (pre GFC)
3.7%
2012
6.9%
2018
4.4%
Source: Statistics New Zealand

8. People not currently in work
Source: Statistics New Zealand

9. Employment Landscape – Compelling influences
Minimum wage rates will rise – Expected to be $20.00 by 2020 and parity will see increases across the board
Parity between the sexes continues to be a focus area: Shift already noted in warehousing $2.28 in Q to $1.63 in Q1 2018
Employer confidence has softened, however most industries are still projecting growth
Unprecedented union activity under the social justice banner
Legislation is being reviewed adding more costs to employers
The rise of the “GIG” economy
Source: Statistics New Zealand

10. Managing Staff is complex…
Attract Develop Retain

11. What’s important to your staff?
Of 632 Active working field employees surveyed in May this year… This is what they told us:
VERY IMPORTANT
SOMEWHAT IMPORTANT
NOT VERY IMPORTANT
NOT AT ALL IMPORTANT
Rank
EXTREMELY IMPORTANT
Consistency or availability of work
51.04%
43.07%
4.55%
0.76%
4.43
Feel supported, respected & valued
51.42%
41.94%
4.74%
1.33%
4.42
Opportunity to gain skills or training
42.69%
40.99%
12.14%
3.04%
4.21
Opportunity for a permanent role
46.87%
37.00%
9.11%
Able to get the preferred type of work / role
35.86%
47.06%
14.42%
1.90%
4.15
Rate of pay
36.24%
45.16%
14.99%
2.85%
4.13
Convenience and location of the work
33.59%
43.26%
17.46%
4.04
The companies I will get to work in
31.50%
44.78%
19.35%
2.47%
4.02
Location of agency /Office
25.62%
40.23%
20.11%
10.06%
3.73
Source: AWF candidate survey May 2018

12. Retain - What Can you do? Really Challenge your EVP…
Some examples that we know of:
Companies offering Private Health care
Extend that to partners after tenure
Life insurance
Structured pay increases at time “milestones”, based on tenure
Above Market pay rates
Family involvement – Picnic days, reward vouchers, holiday prizes…

13. Attracting – Local How do we reach them?
9th August – 1693 Warehousing & Logistics Jobs on Trademe
Your web site career page
Referrals/recommendations
Recruitment is a Marketing exercise!
Your Careers Page needs to reflect what it means to work for your organisation, why does a person want to hit the apply button?
Your ads need to express the “what's in it for me”
The offering needs to be real…..
Brand alignment can be powerful when partnering with an agency – one message to market.

14. Develop
In our recent AWF survey, the opportunity to gain skills & training was the 3rd Most Important job consideration for them when choosing and staying with an employer:
Opportunity to gain skills or training
42.69%
40.99%
12.14%
3.04%
Cold storage development opportunities:
- First Aid certification
- Health & Safety training / qualifications
- Industry Certifications
- Computer literacy training
- Materials handling certification progression
- Regular performance reviews
- Career mapping
- Skills development, resulting in clearly defined career path

15. What does great staff look like?…
It’s up to us… they can be anyone!

16. Thank you Fleur Board - General Manager Fleur.Board@awf.co.nz
Fiona Gates - National Sales Manager
Kiley O’Meara – Business Manager Hamilton
Simon Curtin – Business Manager Tauranga