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Realtown
Ask the Experts
Active Rain
Localism
Zillow Communities

2. 10 Steps to Networking Success
Complete your profile
Be generous
Get involved
Don’t expect immediate results
Remember:
Users are real people

3. 10 Steps to Networking Success
Don’t try to sell
Don’t spam
Don’t get enemies
Analyze the community
Get as many friends as you can

4. Photo-Sharing Web Sites

5. With video, you can make your “first impression” perfect every time.

6. Which Web 2.0 tools do you currently use?
Discussion Question 5
Which Web 2.0 tools do you currently use?
Which Web 2.0 tools will you incorporate into your business as a result of completing this module?

7. 5. The e-Buyer Transaction
In this module:
How e-Buyers find their agents
Agency relationship: From lead to contract to follow up

8. How the e-Buyer Finds You
e-Buyers search for their agents.
Today's buyer needs 15 touch points to remember your name and where you work.
Today's buyer needs 15 touch points to remember your name and where you work. These impressions start online, first by looking at a listing, then, by you keeping in touch. This could be an IDX prospecting , and subsequent newsletters and follow-up phone contacts. They may also follow your postings on other Web sites like online listing portals and blogs. Make sure you contact them in the time sequence and manner they request. If they are not ready to purchase a simple once a month or every two weeks can go along way to making them your client later on.

9. Where Do Leads Come From?
Marketing experts agree that good marketing is repetitive and executed in a variety of formats
It is possible that your "Internet leads” do NOT come from the Internet.
You can't prove it, if you can't track it.

10. Establishing the Agency Relationship
In most states, you need to make a written disclosure to potential clients and customers regarding agency relationships.
This document should be a mouse click away on your Web site
Potential clients should:
read it
understand it
print it off
sign it and return it to you

11. Establishing the Agency Relationship
An important reminder
Don’t forget to back up your files daily!
If required by your company, print off hard copies for the brokerage to retain in their files.

12. Managing the Lead
Lead management is not just getting the lead and answering it quickly, it is properly managing the lead once you have it
Hired lead coordinators
BlackBerry devices

13. Managing the Lead You must manage the lead until they end up buying.
Statistical analysis of leads finds that many good leads are marked dead.
Just because someone doesn’t work with you after two or three s, doesn’t make that a bad lead.
How do we manage leads more effectively?
You must manage the lead until they end up buying. Statistical analysis of leads finds that many good leads are marked dead. Just because someone doesn’t work with you after two or three s, doesn’t make that a bad lead. How do we manage leads more effectively? By making sure we understand how the consumer wants us to stay in touch. Many buyers are just not ready to buy when they contact us. We need to build relationships so when they are ready they will buy with us.

14. Did You Know?
For every you receive from a consumer, he or she has ed ___ other brokerages.
____% consumers stay with the first agent who responds to their inquiry.
Some of today’s e-buyers take ________ months actual incubation.
The e-Buyer has a different purchasing timeline than agents have prospecting stamina.