1. The Creative Process

2. Define the Project Meet with your client
Define what is wanting to be accomplished in the design
Learn about business needs and marketing goals

3. Research Things to research! The Client’s Business The Target Audience
The Business’s Competitors

4. Initial Ideation
Ideation definition – The formation of ideas or concepts.
Brainstorm based on the client’s business needs, the target audience and making design unique from the business’s competitors.

5. Thumbnail Sketches
Thumbnails are reduced-size versions of pictures, used to help in recognizing and organizing them
Gives the designer the ability to narrow out the mediocre designs quickly while building on concepts of good design.

6. Roughs
After creating a variety of thumbnails, a rough is created by choosing the best thumbnail and creating a larger more defined version of it.

7. Design
After a rough is completed an revisions made with the client and design can be created!

8. Revisions
A back and forth process with clients on edits, revisions and final approval of copy and imagery used

9. Production
Finalizing details in piece, making all images high-res, confirming correct color space, prepping for delivery to vendor.

10. Delivery
Managing all aspects of on-time delivery of final work for output. Dealing with vendor estimates, time-lines, prepping and uploading files.

11. Follow-up
Review goals versus outcomes and overall client satisfaction of end result. Analysis and recommendations provided for follow0up actions on campaign.

12. 3 Phases of Production Pre-production – Research, thumbnails, rough
Production – Design, Revisions, Production
Post-production – File packaging, file delivery, follow-up