1. Mingo Concept Video Studio Theme: Mobility and Travel
Ben
Kevin
Minymoh

2. Mingo make every mood a traveling mood

3. Mingo
Problem
Travellers often experience ‘travel burnout’ due to intensely packed, rigidly structured, and numbingly repetitive schedules.
Solution
Mingo aims to prevent ‘travel burnout’ by taking a traveller’s current mood into account when planning an activity. Mingo keeps travel fresh and spontaneous, allowing users to experience popular sights in new ways while also suggesting lesser known sights and experience that help mix up the pace and tone of a trip.

4. Tasks
Simple
The user is bored and wants to engage in an activity based on his or her current mood.
Moderate
The user has an incomplete itinerary or a block of open time and wants to make the most of that time while travelling. The user want to engage in a spontaneous/new/unknown activity during this timeframe.
Complex
The user wants to go on a spontaneous trip to a specific destination. The activities each day are based on the user’s current mood, and by the end of the trip, the user has seen all of the ‘must-see’ attractions of that destination.

5. Video Storyboard

6. 1
Scene 1: Simple
It’s a serene weekend day. Kevin wakes up from his bed calls Ben. Ben isn’t in town, she is on a business trip. Kevin has no one to hang out with so he starts reading a history book. While reading, Kevin starts to feel curious/reflective. Kevin pulls out the app (just show logo), inputs curious (voiceover), the app suggests for him to visit Hoover archives (basic cue card with word). Kevin shrugs, goes to hoover archives and is pleased.

7. 2
Ben is meeting, Minymoh is presenting. Ben pulls out his phone with the time (3pm). The camera pans out to his schedule (piece of paper) and we see that he has 4pm to 7pm free. Ben starts the application, and puts in free time 4 to 7 (voiceover). Meeting ends, Minymoh come over to shake his hand. As Ben is walking out of the room, he gets a notification on his phone. Ben pulls out the app and inputs contemplative (voiceover). The app suggests meditation center (basic cue card). Some transition. Final scene is Ben walking around the meditation center.

8. 3
Minymoh is walking away from the meeting, she gets a text saying “Ready for vacation”. Minymoh sends back a text saying “I haven’t planned out anything. I’m looking forward to the most spontaneous trip ever!”. Show Minymoh going to different locations as the day progresses as well as her interactions with the app that lead her to these locations.

9. Mingo: make every mood a traveling mood