1. Viewing Trends Overview
November 2018
Viewing Trends Overview

2. Total Viewing-November 2018
Source: TAM Ireland Ltd / Nielsen TAM

3. Average Minutes viewed daily November 2018
85% of an Adult viewing is to live TV, with the other 15% of viewing time- shifted
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

4. TV Viewing: Live v Time shift % November 2018
90% of the minutes viewed by Adults 55+ are to LIVE TV.
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

5. Weekly reach of TAM Ireland Commercial Channels
Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National/All Commercial Channels

6. Commercial Impacts November 2018
Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

7. Top 10 Advertisers November 2018
1: Procter & Gamble
2: Sky Ireland
3: Vodafone Ireland
4: Eir
05: Virgin Media
06: Diageo
07: L’Oreal
08: Aldi
09: Hyundai Ireland
10: Reckitt Benckiser
Source: TAM Ireland Ltd / Nielsen TAM
Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National

8. Top Programmes November 2018
Top 5 programmes by station group are below. A breakdown of the Top 10 programmes by station for November 2018 can be found here
The Late Late Toy Show
Guinness Series Live - Live Play - Ireland V New Zealand
Guinness Series Live - Post Match - Ireland V New Zealand
Whistleblower: The Maurice McCabe Story
Guinness Series Live - Live Play - Ireland V Argentina
I’m A Celebrity Get Me Out Of Here
Coronation Street
Emmerdale
The Xfactor Results
Blood
Live Renault Super Sunday Man City V Man Utd
Live PL: Man United V Crystal Palace
Live UEFA Nations League: Denmark V ROI
A Discovery of Witches
The Simpsons
Source: TAM Ireland Ltd / Nielsen TAM
Based on 30” 000s, ROI Commercial Channels, Consolidated, National

9. Top Programmes November 2018
Top 5 programmes by station group are below. A breakdown of the Top 10 programmes by station for November 2018 can be found here
Gogglebox
Film: Shrek
The Big Band Theory
Lego Masters
Escape to the Chateau
Blaze and The Monster Machines
Impractical Jokers
Top Wing
Paw Patrol
Ben & Holly’s Little Kingdom
Opry le Daniel
GAA BEO
Hector Ó Siberia go Saigon
Rugbaí Beo Pro
Tabú
GUINNESS PRO /19
Champion of Champions
Classic GAA
Darts Players Championship
F1 Grand Prix Race
Source: TAM Ireland Ltd / Nielsen TAM
Based on 30” 000s, ROI Commercial Channels, Consolidated, National

10. Audience Affinity (Indexes) November 2018
Indexes show the likelihood that your target audience will watch a specific programme compared to the average (base) audience (we use “Adults 15+” as the base audience in calculating these figures). Below are the top 3 programmes on Irish TV that deliver a higher than average percentage of the chosen audience for HW+CH, Ads 15-24, Ads15-34, Ads and Ads ABC1. The top 30 programmes for each audience can be found here
Indexes are very helpful when targeting specific audience groups. They show the likelihood that your target audience will watch a specific programme compared to the average (base) audience (we use “Adults 15+” as the base audience in calculating these figures). Below are the top 3 programmes on Irish TV that deliver a higher than average percentage of the chosen audience for HW+CH, Ads 15-24, Ads15-34, Ads and Ads ABC1. The top 30 programmes for each audience can be found
Adults Programme Station Index
THE OFFICE Comedy Central Extra 372
THE SIMPSONS Sky One 356
TEEN MOM OG MTV 271
Adults Programme Station Index
CATFISH: THE TV SHOW MTV 612
THE ROYLE FAMILY Gold 554
THE SIMPSONS Sky One 549
Source: TAM Ireland Ltd / Nielsen TAM
Based on All Adults 15+, ROI Commercial Channels, Consolidated, National

11. Audience Affinity (Indexes) November 2018
HW+CH Programme Station Index
FRIENDS Comedy Central 788
BITCHIN’ RIDES Discovery 690
NCIS Universal Channel 677
Adults ABC1 Programme Station Index
THE SIMPSONS Sky One 270
HOMES UNDER THE HAMMER Really 233
CELEBRITY HANUTED Channel 4 Ireland 231
Adults Programme Station Index
SOUTH PARK Comedy Central 336
THE CIRCLE UNCOVERED Sky One 317
IMPRACTICAL JOKERS Comedy Central 308
Source: TAM Ireland Ltd / Nielsen TAM
Based on All Adults 15+, ROI Commercial Channels, Consolidated, National. *Childrens programming removed