1. Net Advertising

2. This is the latest media which has been invented in the fag end of the last century
Although Marketers are raving about it there are a lot of questions which are still to be answered. It is in the process of evolution and advertisers are still groping in the dark to find the right solutions for themselves.

3. A brief History 50’s TV was introduced
60’s Mainframe computers came in
70’s The electronic chip was invented
80’s the first PC came in
90’s the internet was evolved
00’s E – Com., Internet transactions

4. NASSCOM Statistics 2000 2008 Target Total No. of PCs 4.3 million
Internet subscribers
0.77 million
35 million
Internet users
3.2 million
(6.4 million – 2001)
100 million
Cable TV subscribers
37 million
70 million
Fixed Phones
26 million
125 million
TV sets
60 million
225 million

5. Growth of the Internet
million

6. Internet Access: capital cities lead the way
While the capital cities account for 77 % of Internet connections, the other cities and towns have approximately 23 % connections.
Of the 77%, 55 % are in the top metros.

7. Growth of Internet(Projections)
million

8. Global Projections Year 2000 Offline advtg 237 billion USD
Internet advtg 10 billion USD
Year 2004( projections)
Offline advtg 244 billion USD
Internet advtg 61 billion USD

9. Age group of Indians accessing Internet as on 30th June 2000
Percentage
< 18 12 49 28 8
55 + 3

10. % of Males and Females accessing internet in India
June 1999
82%
18%
June 2000
77%
23%
June 2001
79%
21%

11. Frequency of Internet use
Percentage
Daily 48
2 – 4 times a week 31
Once a week 10
Fortnightly 8
Once a month 3

12. Surfing rates Days of the week Percentage weekdays 89 Saturdays 78
Sundays 66

13. From where Internet accessed
Percentage
Cyber cafe 30
Office 23
School/Institute 19
Home 15
Friends/relatives 13

14. Advertising on the net Year Rs. Crores 1998 - 99 6 1999 - 00 14
2000 – 01 (projection)
32 (Actual 18 – 20 )
2001 – 02 ( do )
150
2002 – 03 ( do )
700

15. India has 43 million C & S connections but only 5.1 million PCs
A NASSCOM survey determined that the real growth of the Internet in India would take place through the cable TV than PCs
India has 43 million C & S connections but only 5.1 million PCs

16. Profile of the Indian Internet user
Category
Percentage
Professional/Executive 43
Students 38
Housewifes 4
Others 15

17. Perhaps the biggest bottleneck for Internet growth today is that enough investment has not been channelised towards e - security
India invests 0.8 % of Web expenditure towards e – security whereas the international average is 5.4%

18. “If you want to master the future, you have to invent it
“If you want to master the future, you have to invent it.” - Peter Drucker

19. Building Internet brandsVs
Building Brands using the Internet

20. The Interactive Marketer’s Dream
Delivering the right offer to the right person at the right time on the right device.

21. 9 predictions It is about C2B More promotions
Non – internet companies would catch up
Internet companies will acquire big offline companies
Advertising would get more scientific
The internet will be everywhere
What will be not bought online?
Device convergence is a bad bet
More products and services will be for free