1. Using the international network to recruit local members
BPW added value

2. A BPW CLUB IS INTERNATIONAL
AND
A BPW CLUB IS LOCAL

3. Our strategies to recruit…
Networking and personal contacts
Thematic campaigns e.g. Equal Pay Day
Workshops and events
Media and social media presence

4. Arguments for recruitment?
BPW activities
BPW core issues and lobbying
Personal career development
Learning by doing
Friendship

5. Still… it does not quite work
Turnover
Limited outreach and visibility in the community
Lots of time spent and efforts for little return
Limited finances
Limited members’ time

6. Can we make it easier on ourselves ?
Who do we want to recruit?
Why should they join an international NGO?
To do what together?
What are your local club characteristics?
What are your locality/region characteristics?
How to use the local context to be more easily visible?
How to demonstrate the added value of an international network?

7. Analysing your local context

8. What is YOUR club’s specific socio-economic context ?
Which industries and services structure your local economy? – positive or negative aspects
What are your geographical constraints and opportunities?
What about population: age structure, education, etc?
What about mobility: which kind, what impact?
What intellectual context: universities, research centres, art, etc?
Legal and political context?

9. What of its international aspects?
What is the reputation of your locality at international level?
What aspects can be seen as positive by people from other countries?
What aspects can be seen as negative by people from other countries?
Is the population moving in or out?
International or European structures within reach?

10. What are your local resources?
Local and regional multiannual strategies
Town twinnings
Local traditions and events
Yearly events and conferences calendar
Network of NGOs
Local information platform
Citizen input processes and structures
Dedicated structures for gender issues

11. Analysing your club’s resources

12. What are your internal resources?
Professions existing in your club
Nationalities
Linguistic skills
Specific competences
Questions or ideas from members
Common vision
Projects
Staff
Partnerships

13. What is missing from your club?
Professions
Languages
Ambiance
Staff
Financial support
Safe place for meeting
Partnerships
Integration in civil society landscape

14. What are your club objectives?
Do they relate to external socio-economic context
How do they build on external resources
How are they related to the objectives of another/other BPW clubs
Do they tie in with European/International campaigns
Are they decided taking into consideration members’ know-how, networks, availability

15. How is your club part of the international BPW network?
Participation in national, European, international event as a club project
BPW Hanse Net, BPW Danube Net,
Organising common events
BPW community on BPW International website
Other structured online communications
Organising club events as international events
Invitation in local and national event of BPW members from other countries as a matter of principle
Networking through linguistic networks
Doing business together
Presenting European projects together

16. A BPW club in its local landscape…

17. How does your club fit in the local landscape?

18. PESTEL Analysis of general context

20. Brainstorming session tool

21. Where do we want to be?
Resources
Club
External context

22. Fingerprinting your club
SOCIO ECO
CONTEXT
EXTERNAL
RESOURCES
INTERNAL RESOURCES
BPW Network
Industries
Services
+/-
CCI, TU, employers org, sectorial org.
Members’ professions
contacts
BPW Danube Net
Geography, population, mobility
Transport network
Tourism org, international structures
Members’ nationalities
Linguistic skills
Direct connections to other clubs
Intellectual technological context
Institutions
prospective
Local history, NGOs
Partnerships
Clubs in cities with same specialities
Calendars, strategies
City/region eco strategy
Yearly events calendar
Town twinning
Related projects, participation
International, European events
Gender and legal context
Gender Stats & strategy
EIGE
EWL
Campaigns
BPW network, tools UN contacts

23. Should your club fit in the local landscape?

24. Possible paradox
Using existing resources
Changing the world

25. Multilateral aspects
Change
Allies
Resources
Members

26. What does your club bring to the local landscape?

27. From analysis to recruitment

28. Recruiting women we DO NOT know personally

29. Personality
visibility
network
Professional
input
interactions

30. Contacting women with professions of interest to your club
Are these professions relevant to
local socio-economic context
Finding new allies
Supporting a club’s project
Are they impacted by BPW campaigns

31. Contacting women with professions of interest to your club
What are the specificities of that profession regarding
Parity/gender pay gap
Social recognition
Decision making
Collective work
Which BPW project/activity is relevant to them
Is an international network important to such a profession

32. Contacting women with professions of interest to your club
From YOUR point of view
Individual opportunities
Club opportunities
Networking strategy
From THEIR point of view
Specific events in professional/personal life
Specific business milestones
Sectoral networking habits and places

33. And WHO do you want to recruit?
Personal characteristics
Constructive
Curious
Clever
Cooperative
Interactions with groups
Interest for BPW themes
International outlook

34. Professionalising recruitment

35. Recruitment tools Agenda and projects
Knowledge of BPW network and activities
Online presence
Local visibility
Built-in flexibility for action
Welcome team
Mutual support between members
Training

36. Recruiting is an international activity
How and where to find foreigners in your city?
Can your club provide a good welcome to migrant women?
What can your members say about the added value of being member of an international network?
What skills and know-how can only be developed in an international context?

37. European actions to achieve sustainable recruitment?
We need critical mass for action, transferability of local tools and experiences
Online repository – BPW community group
European cooperation for recruitment support
Webinars
OnlineTeam to share experience and needs
Recruitment mentors
Coordination of social media presence
Thematic European Workshops – many!
Well structured BPW twinnings

38. How to achieve sustainable recruitment?