1. Motivate Consideration – Shopping Tools Module
Directly conquest luxury competitors’ shoppers & owners
Entice competitive shoppers with Lexus’ key advantages
Show owners why they should consider the latest model – what’s new
Capture task-focused shoppers through integration within the KBB.com content flow
Add credibility with KBB content style
KBB produced Shopping Tools Module: Direct or General Compare template options
Mocks are concept only. Actual design and layout of product is subject to change upon production.

2. Relevant and Useful Model Discovery – Owners Conquest
Personalized recommendations to help luxury owners discover Lexus models
Relevant
Personalize based on what other luxury owners are considering
Intelligent
Top 6 New Lexus models selected using KBB.com insights
Impactful
Large 300x600 real estate to break out of the ad clutter and drive performance
Useful
Functions as a site tool to help undecided luxury owners discover new unknown models
Luxury Owners Path & Pricing Pages
Option to click to KBB.com New Model Pages or externally to Lexus.com
Mocks are concept only. Actual design and layout of product is subject to change upon production.

3. Shop & Showcase – Integrated Brand Channel
Immerse shoppers and move them from awareness to consideration
Captivate shoppers with a fully immersive, branded Lexus experience
Reinforce brand image with customizable assets
Capture consideration by educating shoppers about new models, special features, and competitive advantages
Drive shoppers further down the shopping funnel
Combine KBB.com’s trusted data and content with your brand’s image
Mocks are concept only. Actual design and layout of product is subject to change upon production.