1. Consumer Mobile Apps that Scale
Kirill Gavrylyuk | Principal Program Manager Lead, Mobile Services & Notification Hubs
Miranda Luna | Product Manager, Windows Azure Mobile

2. Agenda Consumer Mobile Apps that Scale 01 | Overview 02 | Platforms
03 | Data
04 | Authentication
05 | Push Notifications
06 | Extensibility
07 | Best Practices for Scale & Resources

3. Setting Expectations Target Audience
Developers building consumer-facing mobile applications for the Windows, iOS and/or Android platforms
Suggested Prerequisites/Supporting Material
Mobile Services on Channel9
Custom API, Script Source Control and Shared Scripts
Helpful links for advanced scenarios

4. 01 | Overview

5. Mobile Backends in Azure
Degree of Customizability
Speed of Development & Ease of Maintenance

6. Virtual Machines
Webzen, NBC News Digital
Cloud Services
Glassboard, Aviva
Web Sites
Mural.ly
Mobile Services
Wedding Happy, Elan Skis

7. Hooks into any app backend
On-Premises Backend
Windows Azure Backend
Logic
Data
Identity

8. data auth push
aka.ms/VGTV

9. Mobile Services Overview
SDKs
Store Data in the Cloud
Windows Store
iOS
Android
Xamarin
Windows Phone
HTML 5/JS
Scripts:
table
scheduled
custom API
Table Storage
Blob Storage
Mongo DB
SQL
User Authentication
REST API
Active Directory
Facebook
Twitter
Microsoft
Google
Push Notifications
Source Control
WNS & MPNS
Notification Hubs
APNS
GCM

10. 02 | Platforms

11. Xamarin (iOS & Android in C#)
Supported Platforms
Native Windows
Native WinPhone
Native
iOS
Native
Android
HTML5/
Javascript
Xamarin (iOS & Android in C#)

12. 02 | Data

13. Data Azure SQL database out of the box
SQL Server in a VM
SQL Server On-Prem
Azure SQL db
Azure Table Storage
Azure Blob Storage
Mongo DB
Azure SQL database out of the box
Azure module for node.js opens door to Azure-based data stores
Service Bus relay enables integration with on-prem and third-party data stores
Full control over your data in all scenarios

14. Working with data

15. 03 | Authentication

16. Auth
Active Directory
Facebook
Twitter
Microsoft
Google
Custom
GitHub
Facebook, Twitter, Microsoft Google and Azure Active Directory out of the box
Custom Auth and additional 3rd party authentication options supported in server scripts
Use source control and shared scripts
ChrisRisner.com for samples

17. Authentication

18. 04 | Push Notifications

19. Push
Out of the box support for Windows (WNS), Windows Phone (MPNS), iOS (APNS) and Android (GCM)
Easy to extend to additional platforms like Mac OS or Kindle
Azure module for node.js opens door the door to Notification Hubs for personalized push at scale

20. Push Notification Challenges
4/9/2019
Push Notification Challenges
While there are significant benefits to using push notifications in a mobile app, rolling your own push infrastructure is extremely difficult in terms of implementing a system capable of:
Cross-Platform Push Notifications
Each push service (APNS for iOS, GCM for Android, WNS for Windows, etc.) has different protocols (e.g., HTTP vs. TCP, xml payload vs. JSON payload)
Targeting on the server-side based on interest and location
Segmenting users based on interest tags and routing only the most relevant content to each segment
Personalizing notifications on the client-side based on language, currency, device, etc.
Each device displays notifications differently
High-Volume with Low Latency
Limited by the capability of each VM so need to spin up scores of VMs and shard your application in order to serve a large user base
Maintaining and accurate device handle registry
Adding registrations upon installation, updating tags, pruning upon rejection from push notification service (uninstall)
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

21. Notification Hubs Overview
4/9/2019
Notification Hubs Overview
APNS
“female” “New York” “chocolate” $
“male” “New York” “vanilla”
“female” “Seattle” “vanilla”
GCM €
App back-end
“female” “vanilla”
Notification Hub
“female” “Seattle” “vanilla” €
MPNS $
“male” “Seattle” “vanilla”
tag = “female”
“female” “Seattle” “vanilla”
tag = “Seattle”
WNS $
“female” “Seattle” “vanilla”
tag = “vanilla”
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

22. Segmented cross-platform push using Notification Hubs

23. 05 | Extensibility

24. Extensibility Source Control + NPM enable:
Access to the entire suite of 1st party Windows Azure services
Notification Hubs, Worker Roles, Blob/Table Storage, HDInsight, etc.
Access to third party services available in the Windows Azure Store
New Relic, SendGrid, Pusher, Auth0, etc.
Consolidated on monthly Windows Azure bill
Access to any service with a node module
Twilio, Stripe, etc.

26. 06 | Best Practices & Resources

27. Best Practices for Scale
Mobile Services
Make sure you’re familiar with SQL basics
Did you index the right columns?
Run query analyzer on your queries
Look at your datamodel
Consider caching
Azure Table vs Azure SQL database
Consider SQL Database Premium
Consider partitioning your data
Notification Hubs
Use Notification Hubs for push
Use tags to define logical users / groups of users and send different content to different groups
Use templates for personalization / localization of a notification everyone gets

28. Mobile Services Resources
Windows Azure Mobile Services Overview, Tutorials and Resources
Collection of Helpful Tutorials and Resources
Learn/Channel 9
SDKs on GitHub
REST API Reference
Windows Azure Pricing
UserVoice for Feature Requests
Microsoft Azure Certified Training

29. Notification Hubs Resources
4/9/2019
Notification Hubs Resources
Windows Azure Mobile Services Overview, Tutorials and Resources
Azure Documentation Center
MSDN Documenation
Android (tutorial)
iOS (tutorial)
Windows Store (tutorial)
Windows Phone (tutorial)
Learn/Channel 9 Introduction | iOS | Windows Store | Tags and Templates
REST API Reference
Windows Azure Pricing
Microsoft Azure Certified Training
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.