1. Average Daily Time Spent On Video Based On Total U.S. Population
Television Represents The Majority Of Video Consumption Across Major Demos, Including Millennials
TV accounts for 80% of total video viewing for Adults 18+; 55% for Millennials & 75% for Adults 35-49
Average Daily Time Spent On Video
Based On Total U.S. Population
(Hrs:Mins)
5:24
4:55
3:40
Note: Keep in mind, TV content is viewed on connected devices, mobile and computer screens as well
Left to your own devices
Source: VAB analysis of data from the Nielsen Total Audience Report, Q TV-Connected Device = DVD, game console, internet connected device; Internet Connected Device = devices connected to the TV that are used to stream content such as Apple TV, Roku, Google Chromecast, Amazon Fire TV, Smartphone, Computer/Laptops, etc. (inclusive of smart TV app usage).