1. Assessment Findings and Recommendations May 12, 2006

2. Circleville-Pickaway CIC Assignment
Develop a five-year action plan based on the CIC’s current annual plan of work, plus targeted new programming.
Conduct individual interviews and/or Focus Groups with 40+ business and community leaders to build ownership in the new five-year action plan.
Determine the depth of leadership consensus and strengthen their commitment to the CIC’s program priorities.
Seek the advice, counsel and recommendations from current and new potential investors in building the new five-year plan of work.
Develop a consensus of leadership with respect to, and fully analyze the financial support for, an appropriate budget, which will best maximize the opportunities for the success of the CIC’s economic development agenda for the next five years (financial feasibility).

3. Perceptions of CIC Effectiveness

4. Who Does What?
ISSUES Community Image Enhancement Strategic/Land Use Planning
Workforce Development/Training
Workforce Recruitment
Marketing Pickaway County New Business Recruitment
Existing Industry/Retention Expansion Transportation/Highways Product Development Small Business Development & Support Commercial/Retail Development Business Advocacy
LEAD ORGANIZATION
Chamber of Commerce
Government & CIC
Educational Institutions
Business community
CIC & Chamber
CIC
County Government
Local Governments/CIC
Chamber

5. What’s Most Important?

6. What Helps YOU The Most?

7. Key Measurements Increased tax base New jobs New companies
New expansions
New infrastructure projects
Increased Per capita income

8. CIC’s Top 4 Objectives Aggressive marketing plan
Enhanced cooperation/collaboration
Strong existing industry calling program
Help local communities help themselves

9. Always Remember………. • Who are our customers?
• What are we being paid to do?
• Who is paying us to do it?

10. RDG Goal Setting Methodology
Top 15 History
Top Number?
How Many?
Drop-off point
Base broadening potential

11. $250,000 MINIMUM x 5 years Total $1,250,000
Target Funding Goal
$250,000 MINIMUM x 5 years
Total $1,250,000

12. Targeted Funding Pyramid
Investment Levels:
$40,000 +
$15,000 to $20,000
$10,000 to $14,999
$5,000 to $9,999
$2,000 to $4,999
$500 to $999

13. Campaign Timeline

14. Program Recommendations
Marketing
Existing Industry
Product
Measurements

15. Organizational Recommendations
Board enhancement
Name Change

16. Logo Concept 1

17. Logo Concept 2

18. Logo Concept 3

19. Questions???
Questions or comments on report findings and recommendations?
Are we ready to move forward with campaign?

20. Campaign Leadership 4 Honorary Co-Chairs: Larry Thornhill, Steve Gary
Broad-Based Campaign Council
Reflects county
Reflects audience

21. Next Steps Recruit Campaign Leadership Package Materials
Start process with Public Partners
Solicit top leaders and CIC Board

22. Assessment Findings and Recommendations May 12, 2006