1. Culture - organizational
A common set of values, beliefs, attitudes, perceptions and accepted behaviors shared by individuals within an organization

2. Cultural forces behind corporate productivity and excellence
COMMITTMENT
-commitment makes participation a positive one. measured in terms of responsibility, self -discipline, and productive work.
ethos: standards, quality, and excellence of products and services.
PRODUCTIVE
PARTICIPATION
-refers to the sense of “being” a member of the collectivity, ‘reinforcing self esteem’ and work activities; defines loyalty not only to the job but also to the goals and ends of the company.
-ethos: collective responsibility
PRIDE
-refers to the sense of “becoming” a member of the group, generating loyalty, trust, and confidence. If one is proud of his company, he would not do anything to destroy it.
-ethos: group loyalty
IDENTITY
-refers to sense of “belongingness” to the group, involving the structuring of individual status and definition of individual role in the collectivity.
-ethos: identity with the ideals and goals of the company.