1. “So, you want to be an ITSP?”
Andriy Zhylenko
V1.2

2. Choosing the right tools for the job Plan the project properly
So, you want to be an ITSP?
Your business model
Choosing the right tools for the job
Plan the project properly

3. What is your business plan?
Second Skype or Vonage?
Unlikely
Something better?
Possible!
Case study:
Globe7 ( a-la Skype company)
More than 25 million of downloaded and installed soft-phone clients 3

4. Small business (hosted IP PBX, IP Centrex) Enterprise SIP trunking
Who are your customers?
Residential users
Small business (hosted IP PBX, IP Centrex)
Enterprise SIP trunking
Something new:
Mobile phone users
Foreign DID re-allocation
Resorts, hotels and new residential developments 4

5. Can you fight the “big guys”?
Be fast
Be flexible
Be always on the run
Real-time provisioning and charging, pre-paid balance control
Converged and customer-tailored services
Automation and customer self-care 5

6. Your platform – a basic view
A softswitch
Billing/provisioning
Unified communications
Bank and payment systems
Customers
Termination partners 6

7. Choosing the right tools
Open-source platforms: a panacea? a stone soup?
Building your own vs. buying – do you have to make the choice?
Embrace the change (and a lot of it!)
Look very carefully at TCO 7

8. Capacity planning What are your [estimated] traffic patterns?
What is “1 million of minutes” in terms of your network?
What are your [estimated] traffic patterns? 8

9. Capacity planning - continued
Average daily volume = monthly volume / 30
Volume per hour = daily volume / 10
Average length of call – 5 minutes, average success rate – 50%
1M min -> 33,000 min/day -> 3,333 min/hour -> 12 call attempts/minute -> 30 concurrent calls 9

10. Planning a VoIP project – do your homework
Who is the vendor?
What is their core expertise and focus?
How do they understand your business?
What is the development roadmap?
Can they support you (especially when something goes wrong)?

11. Planning a VoIP project
Go for a test-drive – do an evaluation
Learning curve: you can optimize it, but you cannot skip it entirely. Training will help you a lot.
Plan properly for the testing and the pre-launch phase.

12. Andriy Zhylenko <a.zhilenko@portaone.com>
Questions, comments?
My contacts are:
Andriy Zhylenko 12