1. Thinking about Audience
Who are you writing to and what’s going to appeal to them.

2. Audience Audience isn’t just a Professor anymore
You need to think about people in the workplace
Bosses, co-workers, support staff
Clients, customers, other stakeholders
It’s about knowing who you’re writing to and addressing them accordingly

3. And, who are they? In some cases, we know individuals
Others, groups—like the IT Group at work
We can know individual clients
Or, we can know our client base
Sometimes we never know who our audience will be

4. Thinking about audience
What’s important to them?
What do they value?
What will appeal to them?
How will you reach your audience most effectively?
BY LEARNING ABOUT THEM AND DEFINING THEIR NEEDS

5. Who’s This?
We can’t know everything about people but, if we did some research about this person, we’d find…………

6. And this?
What’s this audience interested in?
What would they hate?

7. Summarizing Audience How do we know them?
Where can we find information about our audience?
Can we always know everyone who will read our material?