1. Anthem Innovation Studio
David Crean, Innovation Leader

2. There are many flavors of innovation with varying levels of risk, transformation, and investment
What is the Purpose?
How is it Measured?
Accelerator
To accelerate high priority innovative initiatives related to the existing business model to prove value and reduce time to market
Initiatives Designed
Initiatives Piloted
Workshops
To provide the place, people, and process that are well-suited for collaboratively ideating and shaping ideas
Ideas Shaped
Initiatives Approved
Briefing Center
To host visits for executives, key accounts, partners and other companies
Number of Visits
Visit Survey Score
Culture
To foster a culture of innovation and encourage associates to be innovative in their jobs through socialization, education and training
OHI Survey Score
Ideas Generated
Tech R&D
To identify, research and experiment with emerging and exponential technologies that could contribute to the transformation of the business
Technologies Explored
Use-Cases Identified
Vendor Partner
To explore strategic alliance opportunities with vendors that drive value for Anthem and our customers
Vendors evaluated
Partnerships entered
Incubator
To incubate and pilot new solutions independent of existing Anthem solutions or business models
Initiatives Prototyped
Initiatives in Market
Spin Out Company
To build potentially disruptive solutions that can be commercialized beyond our business
Solutions Delivered
Revenue Generated
Venture Fund
To place bets on start-up companies for eventual acquisition or financial return
Investments Made
Return on Investment
Source: David Crean, Anthem, Inc. (2017)

3. An organization’s mission, funding model, priorities and risk tolerance level can all determine innovation focus
Venture Fund
Size = Relative Investment Size
Spin Out Company
Incubator
Higher Risk
Tech R&D
Vendor Partner
Accelerator
Work Shops
Briefing Center
Lower Risk
Culture
Incremental
Transformational
Source: David Crean, Anthem, Inc. (2017)