1. Media Communications Richard Trombly Contact :
Wechat and phone:
Media Communications

2. Introduction
Why are library searches important

3. Introduction Why are library searches important
To see what has been written on a topic that you would like to study

4. Introduction Why are library searches important
To see what has been written on a topic that you would like to study
To find books you otherwise would not have found
Reading abstracts in the card catalog

5. Library Research
Search strategies
Specific to general

6. Library Research Search strategies Specific to general
We have something definitely in mind , a specific case.
We research to find the general information to understand the importance and trend of our case
CONTEXT and PERSECTIVE

7. Library Research Search strategies General to specific
We see a general subject and we find defined cases or facts that represent the overall subject in a way that is narrow enough to be manageable.

8. Research
Primary sources

9. Research Primary sources Biography Eye witness Reporter
Researcher's own research
Documents

10. Research
Secondary Sources

11. Research Secondary Sources Research that analyzes other work
We will mostly do secondary research
We cite primary and secondary sources

12. Citations You must cite all your statements in a research paper.
Your opinions have no weight in a research paper except in how you cite other experts.
You are appealing to their authority.

13. Sources There are many journals for sociology
Some libraries have little resource.
internet
Also many scholarly papers can be found through sources like GOOGLE SCHOLAR/ google books has many books online
* in China , many sites are blocked

14. Sources Not all sources are equal
Some on internet are biased or totally false

15. Sources Not all sources are equal
Some on internet are biased or totally false

16. Sources Evaluating information Bias of source Methodology
Variables researched
Sample size/method
Results and conclusions
Valid?

17. Introduction
Analysis
The next 4 chapters

18. Introduction
Analysis is the process of breaking a complex topic or substance into smaller parts in order to gain a better understanding of it. The technique has been applied in the study of mathematics and logic since before Aristotle (384–322 B.C.)

19. Introduction
Break down
Things are the sum of their parts

20. Exercise Interview on your smart phone ...
ask several people to discuss their use of mobile media and internet. “How many hours a day are you on your smartphone or the internet and what are you using it for?”
interview several people. ASK FOLLOWUP QUESTIONS based on responses to clarify or expand on their responses.
Be sure to get good sound. * interview make sure to get NAME , AGE , PROFESSION of interviewee

21. Exercise
2. assignment
use the criteria we learned to analyze and critique a news article or press release that uses research – and evaluate the quality of the research.