1. Presentation for Nokia Design London Studio Event, London 29th April, 2008.
This and related research can be download from the authors personal sites at:
Thanks to the extended research team who helped make all this happen.
Photo: Chai house customer. Jan Chipchase. Dharavi, Mumbai, India, 2007

3. 2007 estimate: 1.1 billion mobile phone’s sold

4. Photos: clockwise from top left corner – researcher Ti el Attar takes photo in field study Accra, Ghana; Jan Chipchase interviews in Accra, Ghana; Younghee Jung during deep dive in Dharavi, India; assistants plotting the days work in Chongqing, China, workshops in Helsinki; designer Duncan Burns shows ‘physical sketch’ of new design ideas in Accra, Ghana; and Younghee Jung leads workshop with local female designers to explore feminine inspiration in Bangkok Thailand. Taken by:Jan Chipchase, Younghee Jung, Tetsuya Yamamoto, Zeenath Hasan 2006 – 2007.

5. Photo: A participant in a study of mobile TV early adopters in Seoul, South Korea, Jan Chipchase, 2005.

6. Photo: A study exploring how people share things – focusing on Uganda and Indonesia, Indri Tulusan, 2005.

7. Photo: A study to understand illiterate communication practices centered on Bangalore and Delhi, India – home to approximately 260 million of the world’s 800 million illiterates, Jan Chipchase,

8. Photo: Studies exploring strategic intent – in Chongqing, Bangkok and Tokyo, Younghee Jung & Jan Chipchase,

9. Photo: Extending the research to compare to Cairo Egypt and Tehran, Iran, Jan Chipchase, 2006.

10. Photo: A cross-cultural study to explore carrying behaviours, San Francisco USA, Berlin Germany, Shanghai China and Tokyo Japan, Jan Chipchase, 2004.

12. Photos: From Where’s the Phone studies in Kampala, Tokyo, Seoul, Beijing & Tehran, Anna Aaltonen, 2004 – 2006.

13. Photos: Gathering field research data, Chonginq China, Anna Aaltonen, 2007..

14. Photos: Where’s the Phone Study, Kampala, Uganda, Anna Aaltonen, 2005.

15. Image: Nokia 6300 phone.

16. Photos: Study into how people share things, Kampala, Uganda, Suzanne Hiettala, 2005.

17. Image: Nokia 1208 phone.

18. Photos: Female designers’ workshop on designing an ideal mobile phone, Tetsuya Yamamoto, Bangkok, Thailand, 2007.

19. Image: Nokia 8800 Arte phone.

21. Photos: Getting a sense of urbanisation, in Chongqing, China, Jan Chipchase, 2007.

22. Photos: Field study in Mumbai, Rio and Accra
Photos: Field study in Mumbai, Rio and Accra. Left: Mumbai cityscape by “premshree”, under creative commons license: Rio – Jan Chipchase, Accra – Younghee Jung, 2007.

23. Photos: Future Urban study, Younghee Jung, Jan Chipchase, 2007.

25. Photos: Chongqing, Dharavi, Jacarezihno and Accra, Jan Chipchase, Younghee Jung, Nokia, 2007.

27. Photo: Data processing during the field study. India
Photo: Data processing during the field study. India. Jan Chipchase, 2007.

28. Photos: How to gather meaningful data that shows sufficient respect to the people you are interacting with? A ~6m square room – home to a family of four. Dharavi, India

29. Photos: Using the simulated-day-in-the-life method to first understand, re-create and document a day-in-the-life. The process is interactive and in parts similar to a cognitive walkthrough and often leads to a re-evaluation of other data. Chongqing, China, 2007.

30. Photo: The challenge of working in intimate spaces. Dharavi, India
Photo: The challenge of working in intimate spaces. Dharavi, India. Younghee Jung, 2007.

31. Photo: Running the Where’s the Phone street survey in Chongqing, China
Photo: Running the Where’s the Phone street survey in Chongqing, China. Anna Aaltonen, 2007.

32. Photo: Where’s the Phone street survey participant in Chongqing, China
Photo: Where’s the Phone street survey participant in Chongqing, China. Anna Aaltonen, 2007.

33. Photo: Taking physical sketches/prototypes into the field for rapid feedback – run con-currently by our Calabasas design studio colleagues – Duncan Burns and Anne Coates, Accra, Ghana. Jan Chipchase, 2007.

34. Photo: Advertising campaign for the Nokia Open Studio, Favela Jacarezihno, Brazil. Nokia, 2007.

35. Photo: Completing the design took between 20 minutes and 2 days
Photo: Completing the design took between 20 minutes and 2 days. A number of participants brought with them design iterations, Favela Jacarezihno, Brazil. Anna Aaltonen, 2007.

36. Photo: Entry form for the Nokia Open Studio – the large block of pixilation is the data consent text, Tokyo, Younghee Jung, 2007.

37. Photo: Nokia Open Studio entry from 26 year old tea house worker, Anna Aaltonen, Dharavi, India, 2007.

38. Photo: Nokia Open Studio entry from mother of three, Anna Aaltonen, Favela Jacarezihno, Brazil, 2007.

39. Photo: Nokia Open Studio entry from 24 year old student, Anna Aaltonen, Buduburam, Ghana, 2007.

40. Comparison of the research methods used on Future Urban in terms of the depth, number of participants, and how pre-defined (structured) or open (unstructured) our approach.

42. Photo: Some of the 20+ team, Dharavi, India, Younghee Jung, 2007.

43. Photo: Favela, Jacarezihno, Brazil, Anna Aaltonen, 2007.

44. Photo: Data gathering in monsoon weather conditions, Dharavi, India, Anna Aaltonen, 2007.

46. Photo: A stamp seller, reportedly her income increased 40% after getting a mobile phone thanks to the possibility to advertise her business and to get return customers Younghee Jung, Chongqing, China, 2007.

47. Photo: Altar in the house used as a mobile storage space
Photo: Altar in the house used as a mobile storage space. the 19-year-old girl is living with 10 family members in 1-bedroom flat and her mobile phone is the only electronic device in the house. she uses it to record music and TV shows when she is out and about to listen to it later - a creation of personal space. Younghee Jung, Mumbai, 2007.

48. Photo: The use of airtime as a form of currency, Younghee Jung, Accra, Ghana, 2007.

49. Photo: Tradenet booth in Nima market. “Johnny is the internet”
Photo: Tradenet booth in Nima market. “Johnny is the internet”. See Younghee Jung, Accra, Ghana, 2007.

50. Photo: Tradenet user registration and collecting market information is to large extent manually done by the booth agent, who walks around the market everyday. For many of the Tradenet users he is ‘the internet’. Younghee Jung, Accra, Ghana, 2007.

51. Photo: The cultural differences in customisation
Photo: The cultural differences in customisation. Fumiko Ichikawa, Nokia, 2007.

53. Photo: Nokia Open Studio entry from 21 year old student, Dharavi, India, Anna Aaltonen, 2007.

54. Photo: Nokia Open Studio entry from father of two, Favela Jacarezihno, Brazil, Anna Aaltonen, 2007.

55. Photo: People find their own way of connecting to ‘the system’ – favela household has official electricity meter and a ‘gato’ unofficial electricity which, after setup, is delivered for free. Paying, results in an electricity bill which provides proof of residence which can be used as a form of identification to apply for other things such as credit cards. Nokia, Favela Jacarezihno, Brazil, 2007.

56. Photo: Dual SIM card hack. Accra, Ghana, Younghee Jung, 2007.

59. Photo: Chai house customer. Jan Chipchase. Dharavi, Mumbai, India, 2007

60. Photo: Chai house cash register includes religious icons
Photo: Chai house cash register includes religious icons. The icon is brushed during the transaction process- blessing every transaction. Jan Chipchase. Dharavi, Mumbai, India, 2007