1. Week Four: The TV Industry (part 2)

2. The Hollywood “Trade” Papers

3. Producing TV in the 1960s

4. Producing Contemporary Television
The process: from pitch to pilot
“The Producer's Medium”
The rise of the post-network “showrunner”
Producing non-scripted content
Sports
Politics
Reality TV
After-market value: syndication and streaming rights

5. Branding ▫ media branding ▪ brand equity ▪ increasing competition
▪ foster consumer loyalty
▫ types of television branding
▪ program-as-brand
▪ network-as-brand
▪ conglomerate-as-brand
Source: Joe Adalian, 2015, “Why You Feel Like
There is Too Much TV to Watch, in One Graph,” Vulture.com

6. Program-as-Brand: Reality TV
▫ concepts of TV shows licensed for local adaptations
▪ distinctive narrative dimension
▪ transfer of knowledge
▫ historically, American programs dominated global market
▫ since 2000, market driven by four super-formats
▪ Millionaire ▪ Survivor
▪ Idols ▪ Big Brother
▫ scripted TV formats
▪ reduced risk
▪ complex adaptation process

8. Network-as-Brand
Source: Nielsen Company, 2014, “Advertising and Audiences Report”

9. Network-as-Brand: HBO

10. Thrilla in Manilla

11. History of HBO
Began in 1972 as an obscure cable TV system in Pennsylvannia
Was a subsidiary of Sterling Manhattan Cable which was owned by Time, Inc.
First broadcast was the film Sometimes a Great Notion (1971, starring Paul Newman and Henry Fonda) followed by a hockey game
1975 – Thrilla in Manilla
Stand-up comedy
Began producing scripted content in the 1990s

12. Not TV As of July 2015: Notable Shows:
More than 30% of Americans who pay for TV pay extra for HBO
HBO broadcasts in countries
Notable Shows:
Sex and the City
The Sopranos
Curb Your Enthusiasm
The Wire
Deadwood

13. Conglomerate as Brand

14. Next week: TV Audiences (part 1)