1. NEW PANEL MEASURES Nielsen Net Ratings MediaMetrics ComScore
1.5 million active members
Reconfigure Browser
EVERY click recorded

2. DELL DATA Share of on-line home computer sales -- $ Dell 84%
Gateway 8.2%
HP 3/8%
IBM 1.6%
Compact 1.9%
Apple .5%

3. CONVERSION Dell Visitors .9%/session 3.3% unique* Gateway .05% .2%
Compact % %
HP % %
IBM % %
* unique buyers/unique visitors

4. DELL BUYERS ALSO VISIT Dell4Me 28.9%** Gateway 34.1% HP 25.1%
IBM %
Compact %
Apple %
** Enter from Catalogue or Advertisement to Dell.com site

5. DELL BUYERS MINUTES Dell 18/session 46 total Gateway 10 25 HP 9 31
IBM
Compact
Apple

6. Conclusions Dell share 84%
Dell4Me brings in 28.9% of visitors and 25% of buyers (94% share among those who enter here)
3.3% unique conversion vs. .9% session
Buyers visit 1.1 competitive sites
Buyers spent 46 minutes on Dell + competitors site time