1. How to Bridge the Scary Gap between The Results You Want and The Results You Have
Assignment 1

2. Your Assignment for Next Session
Complete:
Your Ideal Customer Profile
Your Customer’s Aspiration
Your Ideal Customer’s Obstacle/Problem

3. The Basics 5 Sessions, 60 minutes each
All Sessions recorded & placed at
Weekly work assignments
Submit work assignments by Sunday night to for our review
Take notes
Call from a Quiet Place where you can work
Please use a headset, not your PC speakers

4. Think Like Your Ideal Customer
Session 1
Think Like Your Ideal Customer
Session 2
Find & Use Your Hook
Session 3
End “One and Done” Sales
Session 4
Keys To An Engaging Website
Session 5
Building an “Active” Referral System
Workshop Agenda

5. Facts About Me and My Business
My business name is:
What I do is:
I’ve been in this business for x years/months:
I have/don’t have customers:
In 2017 I grossed x amount of money in the business:
I pay myself/don’t pay myself:

6. Who is My Ideal Customer?
The more you know, the faster you’ll find them
Industry or person
Age range/generation
Income level
Where they live
Gender/Race
Behaviors

7. My Ideal Customer
Demographics
Type here
Behaviors

8. Motivational Direction
Away
Towards

9. My Customer’s Motivational Direction
My customer motivation is (chose one): Away from Pain: Or Towards Pleasure:

10. 80% of Your Ideal Customers are motivated …first… to get rid of their headache!

11. Example Motivation: lose weight Language:
Finally and forever, get rid of the weight you’ve been carrying for so long
NOT:
become your best self

12. Ideal Customer Aspirations
SURFACE:
DEEP AND TRUE:
Our Goal: Work to enable our customer to feel understood
Wide Awake Marketing Proprietary:
Do Not Distribute

13. Ideal Customer Obstacles (in their words)
Goal: They feel like we are reading their minds
WILL SAY (aware and willing):
Type here
WON’T SAY (runs the show):
CAN’T SAY (not aware):
Wide Awake Marketing Proprietary:
Do Not Distribute