1. Social Media Simplified

2. Info-Tech SMMP landscape References
Overview
About ViralHeat
Basic Features
Manage multiple accounts
Publication
Analytics
Sentiment analysis
Influencers
Human intents
Additional Features
APIs
Pricing
Info-Tech SMMP landscape
References

3. About Viral Heat Social Media Simplified
Monitor and analyze relevant conversations occurring on the social Web around them.
1,300 customers from 61 countries worldwide (June 2011)
Growing list of features (publication, sentiment analysis…)
Growing list of APIs available
profile APIs (with a paid Premium account)
sentiment API (free for anyone to use)
Viralheat offers in-depth analytics:
Sentiment analysis
Lead identification
Influencer analysis
General mention statistics

4. Features

5. Manage multiple accounts

6. Manage multiple accounts

7. Manage multiple accounts

8. Publication

9. Sentiment Analysis

10. Influencer

11. Human Intent
Private beta, which giving businesses the ability to identify customers online that are on the verge of a purchasing decision — in realtime.

12. General Analytics

13. Additional Features Recently added support for Pinterest
Creation of “Profiles” to track:
Your brand
Competitors
Product names
Key people
Industry keywords
Specific slogans
Campaign messaging
Viralheat crawls video sites like YouTube, Vimeo, and Daily Motion for videos with your keywords in the title, tags, and description.

14. APIs Subscriber Services Free Data Services Profiles
Create/Edit/Delete/List Profiles
Statistics (Stats and Trends)
Twitter
Website
Video
Facebook
Data
List all Website Mentions
List all Video Mentions
List all Facebook Comments
Free Data Services
Sentiment
Get Sentiment
Train the Sentiment Analysis Engine
Check Sentiment API usage quota

15. Pricing

16. The Info-Tech SMMP Landscape
Zones of the Landscape
The Info-Tech Vendor Landscape:
Champions receive high scores for most evaluation criteria and offer excellent value. They have a strong market presence and are usually the trend setters for the industry.
Market Pillars are established players with very strong vendor credentials, but with more average product scores.
Innovators have demonstrated innovative product strengths that act as their competitive advantage in appealing to niche segments of the market.
Emerging Players are newer vendors who are starting to gain a foothold in the marketplace. They balance product and vendor attributes, though score lower relative to market Champions.
For an explanation of how the Info-Tech Vendor Landscape is created, see Information Presentation – Vendor Landscape in the Appendix.

17. The Info-Tech SMMP Value Index
What is a Value Score?
On a relative basis, Sprout Social maintained the highest Info-Tech Value ScoreTM of the vendor group. Vendors were indexed against Sprout Social’s performance to provide a complete, relative view of their product offerings.
Champion
The Value Score indexes each vendor’s product offering and business strength relative to their price point. It does not indicate vendor ranking.
Vendors that score high offer more bang-for-the-buck (e.g. features, usability, stability, etc.) than the average vendor, while the inverse is true for those that score lower.
Price-conscious enterprises may wish to give the Value Score more consideration than those who are more focused on specific vendor/product attributes.
Average Score: 49.2 90
100 78 73 33 21 11 10 9 XX X
Sprout Social
Viralheat
SocialVolt
Hootsuite
Lithium
Radian6
Sysomos
Visible Technologies
SAS
Conversocial
Syncapse *
Adobe Social *
* Vendor declined to provide pricing, and accurate public pricing could not be found.
For an explanation of how Price is determined, see Information Presentation – Price Evaluation in the Appendix.
For an explanation of how the Info-Tech Value Index is calculated, see Information Presentation – Value Index in the Appendix.

18. References https://www.viralheat.com/
tracking-and-intelligence/
platforms