1. Identifying your Market Need!
Chapter 4
Identifying your Market Need!

2. Target Market customers target market
the people or organizations who buy the products and services companies offer
target market
the individuals or companies that are interested in buying a particular product or service

3. Identify YOUR Target Market
Consider the following information regarding your customers:
individuals or companies?
age, income, place of residence?
industries customers are in?
needs and wants my product will satisfy?
number of potential customers in my area?
demand for my product or service?
who is the competition?
pricing of product or service?
what is unique about my offering?

4. Who Are These Ads Targeted To?

5. Customer Profiles customer profile
a description of the characteristics of the person or company that is likely to purchase a product or service

6. Break Down Your Target Market!
Demographics
Geographics
Psychographics

7. Demographics data that describes a group of people in terms of age
marital status
family size
ethnicity
gender
profession
education
income

8. Psychographics data that describe a group of people in terms of tastes
opinions
personality traits
lifestyle habits

9. Geographic's
Where the customer lives.
Population
Weather.