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Which of the following is not the traditional segment type?

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Presentation on theme: "Which of the following is not the traditional segment type?"— Presentation transcript:

1 Which of the following is not the traditional segment type?
Psychographic Demographic Geographic None of these Answer: (d)

2 Which of the following is not the characteristics of the services?
Intangibility Perishability Seperability Heterogeniety Answer: (c)

3 Which of the following is not the process of Marketing Management?
Analysis Planning Control None of these Answer: (d)

4 Which of the following represent the acronyms of age groups?
SKIPPIES DINKS PUPPIES All of the above Answer: (d)

5 In building customer satisfaction service quality can be measured on which of the following dimensions? Reliability Tangibles Responsiveness All of the above Answer: (d)

6 Which of the following is not the part of the triangle of service?
The organization The customer The systems The people Answer: (a)

7 Which of the following is not the criteria for market segmentation?
Meaningful Measurable Reachable None of these Answer: (d)

8 Which of the following is not the sub-category of outer-directed consumers?
Belongers Experimentals Emulators Achievers Answer: (b)

9 Which of the following is the fundamental objective of successful marketing program?
Market positioning Customer needs to be satisfied Competitive benefits to be stressed All of the above Answer: (d)

10 Which of the following is not the type of questionnaire design?
Dichotomous Open ended Observation Semantic differential Answer: (c)

11 Which of the following is not the element of qualitative marketing research?
Projective techniques Intensive techniques Probability samples None of these Answer: (c)

12 In marketing Information System, Macro Environment includes which of the following?
Economy Buyers Channels Competitors Answer: (a)

13 Which of the following is not the stage in product life cycle?
Growth Saturation Obsolescence None of these Answer: (d)

14 Which of the following is not the main characteristics of product mix?
Width Depth Consistency None of these Answer: (d)

15 Which of the following is not the market penetration strategies for increasing the sales for an existing product in existent market? Product diversification Increasing current rate of use of a product Attracting competitor’s customers Attracting non-users of a product Answer: (a)

16 Which of the following is not the process applicable in delivery of service products?
Line Operations Job Shop Operations Intermittent Operations None of these Answer: (d)

17 In normal marketing parlance, which of the following is not function of packaging?
Appeal Convenience Perform None of these Answer: (d)

18 Which of the following is not the pricing strategy?
Geographical pricing Psychological pricing Product mix pricing None of these Answer: (d)

19 Which of the following service is not rendered by the banks?
High net worth branch banking Hub and spoke banking Specialty branch banking None of these Answer: (d)

20 Which of the following is the perspective that determines distribution profitability in financial services? Channel profitability Branch profitability Customer profitability All of the above Answer: (d)

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