1. The Value of Presenting A Study of Performing Arts Presentation in Canada Erin Benjamin and Frédéric Julien, CAPACOA Inga Petri, CMRP, Strategic Moves CPAF / OPSAC Ottawa, May 30, 2013 1

2. Clarify relationship between presenter and communities Big Needs Understand value and benefits Increase awareness and understanding of presenting/ presenters 2

3. Pressures Presenting Field Changing demographics Changes in technology Economic issues Fluid funding environment Lack of awareness of presenters 3

4. Goals of project To identify, understand and communicate the value and benefits of performing arts presentation for Canadians. To define and raise awareness of the role of the presenter in the arts ecosystem, in communities, in society with the next 20 years in mind. To identify commonalities and differences among the diverse presenting field. Trends in the sector. 4

5. Scope 5

6. Broad, open collaboration Project Identity Engagement platform Background Literature History Qualitative Interviews Surveys Presenters Canadians Dialogue 11 sessions Online input Interim Report & Supplements Explore/engage/valida te 7 webinars 12 workshops/presos Report Infographics Canadian Atlas Communication Presentations Social media / MR Application in Field Professional Dev. Decision-making 6

7. Most Canadians are engaging in the performing arts today 7 Calgary Folk Music Festival Photo credit: Dave Kenney

8. Amazing breadth of attendance Source: Value of Presenting-Survey of the General Public, 2012 (EKOS/CAPACOA), www.valueofpresenting.ca 75% Canadians attended in 2011 + 11% ever attended 8

9. Attendance includes broad socio-economic groups 2 in 3 Canadians who – earn less than $40,000 or – do not have university education or – live in communities with a population under 25,000 … attended in 2011. Source: Value of Presenting-Survey of the General Public, 2012 (EKOS/CAPACOA), www.valueofpresenting.ca 9

10. Canadians attend in many venues 10 Source: Value of Presenting-Survey of the General Public, 2012 (EKOS/CAPACOA), www.valueofpresenting.ca

11. Younger Canadians attend more Source: Value of Presenting-Survey of the General Public, 2012 (EKOS/CAPACOA), www.valueofpresenting.ca 11

12. Media-based viewing augments live performance 12 Source: Value of Presenting-Survey of the General Public, 2012 (EKOS/CAPACOA), www.valueofpresenting.ca

13. Canadians recognize contributions to communities, quality of life and well-being 13 Cynthia Soudin and KoboTown. Alianait Arts Festival, Iqaluit, Nunavut, 2009. Photo: Ed Maruyama

14. Canadians get: Both … And Source: Value of Presenting-Survey of the General Public, 2012 (EKOS/CAPACOA), www.valueofpresenting.ca 14

15. Individual benefits 15 Source: Value of Presenting-Survey of the General Public, 2012 (EKOS/CAPACOA), www.valueofpresenting.ca

16. Language matters: Community benefits What do you think that the main benefits of having performing arts presentation in the community are? (Up to 3) As a performing arts presenter, what do you consider the top 3 benefits of your organization to your community? (Up to 3) Canadians (N = 1,031) Presenters (N=288) Brings energy and vitality to community 42% Stronger sense of community identity or community belonging 76% Improved quality of life and well-being of residents 38% More creative community 37% More creative community 52% Stronger sense of pride in community (22%) + Stronger sense of identity to community (15%) 33% Improved health and well-being of individuals and families 30% Greater economic development in community 32% Better understanding between cultures 29% Better understanding between cultures 19% Increased cross-sectoral collaboration (e.g., business, culture, social services) 27% Increased partnerships between different organizations in the community 12% Greater economic development 26% Better ability to attract and keep skilled workers in the community 10% Higher civic engagement 22% Raising public issues and generating public discussion in the community 8% Greater safety through increased activity at night 4% Better capacity to attract and retain skilled workers 9% 16 Source: Value of Presenting-Survey of the General Public and Presenters Survey, 2012, (EKOS/CAPACOA) www.valueofpresenting.ca

17. Presenters, partnerships and community 17

18. Presenters: High effort in community development 18 Source: Value of Presenting - Presenters Survey, 2012, (EKOS/CAPACOA) www.valueofpresenting.ca

19. Partnerships very important to presenters Source: Value of Presenting - Presenters Survey, 2012, (EKOS/CAPACOA) www.valueofpresenting.ca 19

20. Altruistic motivations 20 Source: Value of Presenting - Presenters Survey, 2012, (EKOS/CAPACOA) www.valueofpresenting.ca

21. Societal benefits Other benefits identified in the literature: – Health – Volunteering – Civic engagement – Better education outcomes – Social cohesion – Economic development 21

22. Looking ahead 22

23. Reframe: Demographics = opportunity Average age: 26Average age: 45 40 years 60 years 50 years Average age: 41 20 40 60 80 0 100 Source: Statistics Canada census New questions have to be considered, if 80+ year-olds are to be regular attendees. New skills needed to reach and engage several generations at once. Need to understand your own community demographically. 23

24. Technology drives changes 24 1990s 2001 1998 20032004 2005 2006 2007 2008 2010 2011 4G LTE What will this capacity unlock in the performing arts? 2012

25. Implications for arts funders How might performance measurement shift, if public engagement and value to Canadians are at the forefront of considerations? How are we able to support the multifaceted skills (IT, public engagement, others) needed in todays performing arts sector? How should the 21 st century performing arts venue look like? Is the webcast of a show a cultural service or a cultural good? How do we see the role and purpose of arts organizations community-based partnerships? How do we see our mandates – as arts funders or as arts organizations – shift or broaden to encompass the public benefits identified in this study and in other studies? … 25

26. Whats next for CAPACOA Develop comprehensive database of presenters Conference presentations Tour the study Explore new partnerships Ensure ongoing research 26

27. 27 THANK YOU! E RIN B ENJAMIN AND F RÉDÉRIC J ULIEN, CAPACOA FREDERIC. JULIEN @ CAPACOA. CA 613-562-3515 I NGA P ETRI, CMPR, S TRATEGIC M OVES IPETRI @ STRATEGICMOVES. CA 613-558-8433 WWW.CAPACOA. CA WWW.V ALUE O F P RESENTING. CA