1. 15 Steps to Social Media Success
PKIDs’
15 Steps to Social Media Success
Or, we can get there from here. We really can. Really.
Parents of Kids with Infectious Diseases

2. In the Name of Tough Love, Just Do It!
Courtesy Chuck Rogers

3. Courtesy Kheng Guan Toh
Research
Review IZ and non-IZ social media sites
Call successful users and ask:
How did you get started?
What are your biggest challenges?
What would you do differently?
What are your most successful actions on each platform?
What would you change?
Courtesy Kheng Guan Toh

4. Listen
Spend a month “listening” to what IZ educators are saying online:
Read the tweets
Read the status updates
Read the blogs
Watch the videos
Read the comments

5. Create a Plan Identify Goals Create 2-way communication with public
Communicate more quickly
Increase awareness of immunizations
Increase visibility of your organization
Devise Strategy
Identify social media platforms
Train point people for each platform
Craft message guidelines for each platform
Determine frequency of communications
Create communications policy
Outline an evaluation plan
Determine measurements for ROI
Develop crisis response

6. Evaluate monthly for first six months Evaluate quarterly thereafter
Evaluation
Evaluate monthly for first six months
Evaluate quarterly thereafter
Adapt strategy based on results
Courtesy billsophoto

7. SEO
Search Engine Optimization
There are a series of concrete steps you (or your IT folks) can take to make your sites appear on or near the first page of search engine returns.
It is worth the time expended and will present your message to a much larger online audience.

8. Illustration by http://icons.mysitemyway.com
Create Your Social Media Accounts!
Brand consistently
Evaluate and adapt often
Participate in the community
Link everything
Be patient
Illustration by

9. Content
Provide useful info
Humor is good
Reuse existing materials

10. Communicate Regularly
Blog, tweet, post regularly, so your audience knows when to expect it
HootSuite:

11. Photo by rikkis-refuge
Find Your Voice
Your organizational voice can and should be personal and individual in style
Photo by rikkis-refuge

12. Social media is a give-and-take communications system.
Be Responsive
Social media is a give-and-take communications system.
Check to see if comments could benefit from responses by you.
Create a flowchart to determine who responds and how they should do so.

13. Experiment
Social media tools are usually free. Try some out, stop using what doesn’t work.
Courtesy fadderuri

14. Transparency
Our Mission
Who we are
Contact the people behind the org
How we’re funded
Policy by which we function

15. Courtesy of UNICEF/Sverige
Graphics
Illustrations, images, and videos all enhance the information you have to share, and will draw in your audience more than text alone.
Creative Commons:
Courtesy of UNICEF/Sverige

16. Return on Investment (ROI)
Does it work? No one wants to commit time and budget to an ineffectual effort.
There are ways to measure Social Media ROI, and this is one calculator that can get you started:

17. PKIDs CME
PKIDs’ Communications Made Easy program answers your questions and gives you step-by-step instructions on many social media tools.
PKIDs CME:

18. PKIDs’ 15 Steps to Social Media Success Trish Parnell Dawn Crawford
Sign up for the Network!
Post resources to the library
Register for upcoming webinars
PKIDs
P.O. Box 5666
Vancouver, WA 98668
USA
fax
facebook.com/PKIDsOnline
twitter.com/PKIDs
blog.pkids.org
youtube.com/user/PKIDsOrg
Parents of Kids with Infectious Diseases