1. INTERcultural MARKETING

2. Course introduction
Communication with students
Requirements
Student presentations

3. JANA ROSENFELDOVÁ
Consultations: Thursday 10 – 12
Moodle: Intercultural marketing

4. Feb 20: rules and principles of the seminar, FAQ’s
Feb 27: global, local, international and intercultural marketing
March 6: culture, cultural dimensions
March 13: perception of colors in different cultures
March 20: cultural aspects of humor
March 27: perception of beauty in different cultures, ideals of beuty
April 3: family, marriage, sexuality in different cultures
April 10: roles of women and men in different cultures (guest presentation)
April 17: influence of religion
April 24: intercultural aspects of nonverbal communication, TEST
May 1: State Holiday
May 8: State Holiday
May 15: Traditions in different cultures, students presentations

5. Requirements
1) Active participation in seminars with maximum 2 absences which are not formally excused - 20%
2) Current event in-class report - 20%
3) Final test - 20%
4) Submission of the team project - 30% (mandatory) – May 19
5) Self-presentation - 10%
A (100-91%), B (90-81%), C (80-71%), D (70-61%), E (60-51%), 50% and less - F