1. ETHOS Moral principles guiding behavior

2. ETHOS (Ethics) Guiding principles of right and wrong, conscience development, motivates behavior

3. PATHOS “Path to the heart”
A quality that evokes pity or sadness
A quality that evokes inspiration, positivity,
efficiency

4. LOGOS principles that guide reason, possibilities

5. “What to do? What to do…”

7. “ Let’s stay on this Track!”

8. “Please save me, and show me how I’m supposed to be treated…”

9. “Smokers don’t grow old… they die young…”

13. ?

14. ADOPT Me?

16. Ethos® Water Fund
It seems hard to imagine, but more than 1 billion people on our planet can’t get clean water to drink.

19. Ethos, Pathos, Logos?

20. “Why, `Toms’?”

21. Subliminal Advertisement

22. “What’s in a photo. ” Ethos, Pathos, Logos
“What’s in a photo?” Ethos, Pathos, Logos? Who does the publisher want you to vote for?

23. Ethos, Pathos, Logos

24. Ethos, Pathos, Logos?

26. Ethos, Pathos, Logos, Triangle