1. Harvard ManageMentor®
Evaluating a Project’s Strategic Potential

2. Discussion Topics How does our project align with company goals?
How well will our project position us to exploit customer, competitor, and industry trends?
© Copyright 2010 Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.

3. Alignment with Company Goals
Information on our company’s strategic goals:
Explicit statements of our strategy?
Company communications?
How our company allocates resources?
Decisions our company is making?
How well would our project support these goals?
© Copyright 2010 Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.

4. Alignment with Customer, Competitor, and Industry Trends
Looking at the trends:
Customer trends?
Competitor trends?
Industry trends?
How could our project exploit opportunities presented by these trends?
© Copyright 2010 Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.

5. Next Steps Generate additional product ideas.
Put them to the strategic-potential test.
© Copyright 2010 Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.